Individual Giving Manager

RABI is the farmers charity.
RABI supports farming people across England, Wales and NI with expert, one-to-one practical, financial and emotional help, all year round. From confidential advice and mental health support to direct financial assistance, their tailored services respond to the unique challenges of farming life.
At the heart of RABI's mission is a commitment to strengthening resilience; helping farming people feel valued, supported and better equipped to navigate uncertainty and change. RABI is working to close the farming wellbeing gap and build a future where farming people can thrive.
Over the past 25 years alone, RABI has delivered more than £250 million in direct financial support to farming people, whilst the charity's professional counselling service has provided 11,500 free sessions to farming people since 2022. RABI's wrap-around support services continue to evolve, reaching more people year on year.
RABI is on a journey to help shape a future farmers deserve.
ROLE OVERVIEW:
This role will be responsible for developing, managing and delivering RABI's Individual Giving (IG) programmes across a variety of activities that support donor acquisition, retention, cultivation and stewardship, whilst delivering excellent, engaging and supporter-focused journeys and communications.
The successful candidate will be a creative, dynamic and a proactive fundraiser with the ability to develop compelling fundraising propositions and appeals that inspire supporters to take action. They will lead the development and delivery of multi-channel appeals and campaigns, working collaboratively with internal teams and managing external agencies and suppliers to maximise the effectiveness and impact of fundraising activity.
The role will also provide day-to-day management, direction and support to an Individual Giving Coordinator, ensuring effective planning, delivery and development of the IG programme.
Our Individual Giving programme incorporates one-off donations, regular giving, digital fundraising, appeals and in-memory giving. RABI has plans for significant financial growth over the next five years, with a projected fundraising income target of £10 million.

Key Responsibilities:

Oversee the day-to-day management and development of all Individual Giving programmes, appeals and campaigns in line with the overall fundraising strategy, targets and objectives.
Develop, plan and deliver creative and compelling fundraising appeals and campaigns, ensuring they are supporter-led, emotionally engaging and effective in generating income from both existing and potential new supporters.
Lead the end-to-end delivery of appeals, from concept and creative development through to implementation, monitoring and evaluation, ensuring activity is delivered to agreed timescales, budgets and income targets.
Develop and manage relationships with external agencies, creative partners and suppliers, providing clear briefs, direction and feedback to ensure high-quality and effective outputs that support RABI's fundraising objectives.
Work collaboratively with agencies to develop innovative and engaging creative concepts, messaging and content across a range of channels, ensuring a consistent supporter experience and strong fundraising proposition.
Line manage and provide day-to-day direction, support and development to the Individual Giving Coordinator, ensuring effective prioritisation, delivery and achievement of agreed objectives.
Develop and implement new Individual Giving initiatives, including supporting GDPR-compliant lead generation and supporter acquisition projects.
Implement and continually develop excellent supporter care and stewardship processes, ensuring all donors are appropriately thanked, recognised and engaged.
Plan and deliver activities that identify, cultivate and retain donors through regular communications, meaningful updates and targeted stewardship, increasing engagement and conversion across supporter segments.
Create, plan and implement multi-channel, supporter-centric campaigns to drive engagement, acquisition and income from new and existing supporters.
Develop creative and innovative approaches to Individual Giving, identifying new opportunities, channels and propositions to grow income and supporter engagement.
Test, monitor and evaluate appeals and campaigns, using performance data, insight and supporter feedback to inform future activity and continually improve results.
Lead on the implementation and development of new Individual…