Store Manager, Retail & Store Manager

At GO Outdoors we are passionate about the outdoors and culture a positive environment for all. As a Store Manager you will take full ownership of your store’s performance, culture, and daily execution. You will lead from the front – setting expectations, inspiring your team, and driving strong commercial results through confident decision‑making and a deep understanding of the GO Outdoors customer.

You create a high‑energy environment where colleagues develop, standards remain consistently high, and customers receive a great in‑store experience.

• Lead the store with energy, visibility, and confidence – driving strong performance across sales, service and operational execution.
• Inspire and motivate the team on the shop floor, creating a high‑impact GO Outdoors experience that converts customer demand into commercial success.
• Use real‑time performance insights and trading trends to make quick, commercial decisions that elevate store results and maximise every opportunity.
• Maintain GO Outdoors’ high operational and visual standards – ensuring product availability, clear merchandising and a safe, compliant environment.
• Develop and grow talent within the store, providing coaching, structured feedback and clear progression pathways to build future leaders.

• Proven experience in retail management and the ability to lead and motivate teams in a fast‑moving, high‑energy environment.
• Dynamic, confident leader who can drive a performance‑focused culture and inspire colleagues at every level.
• Commercially sharp with strong capability in interpreting performance data, product trends and customer behaviour.
• Excellent communication and interpersonal skills, supporting strong teamwork, engagement and professional customer interactions.
• Demonstrated success in delivering strong sales results and maintaining high operational standards.

• Passionate about retail and the outdoors, with a strong connection to the GO Outdoors brand.
• Proactive, solution‑driven leader who thrives in a fast‑paced, evolving retail environment.
• Hands‑on and highly visible on the shop floor, leading by example across all areas of the store.
• Resilient, adaptable and composed during busy trading periods and peak seasons.

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues – regardless of background, identity or lived experience – can thrive and contribute meaningfully.

• Incremental holiday allowance.
• Staff discount on qualifying purchases across Group retail stores and online.
• Exclusive colleague bike discount scheme.
• Discounted gym membership.
• Personal development opportunities to learn and develop at work.
• Access to apprenticeships and accredited qualifications.