Regional Sales Director - FMCG

• Drive growth for an international FMCG business with career advancement.
• Shape strategy, build strong teams, and drive profit across channels.

• Drive growth for an international FMCG business with career advancement.
• Shape strategy, build strong teams, and drive profit across channels.

Our client is a lea
* ding and rapidly growing consumer goods company with a strong presence across multiple channels and market segments in China.

• Develop and execute short-, medium-, and long-term regional sales strategies aligned with the company's overall business objectives.
• Translate corporate growth ambitions into actionable sales plans, KPIs, and performance metrics.
• Drive achievement of revenue, volume, market share, distribution, and profitability targets.
• Monitor market dynamics, customer trends, and competitive activities to identify growth opportunities and potential risks.
• Lea
  * d strategic business planning processes, including annual operating plans, sales forecasts, and budget management.

• Formulate and implement regional market development strategies to ensure sustainable and profitable growth.
• Expand product distribution coverage and strengthen market execution across all channels.
• Develop tailored channel strategies for:
  • General Trade (GT)
  • Modern Trade (MT)
  • Food service/HORECA
  • Regional Key Accounts
  • Emerging Retail Channels
• Ensure effective execution of promotional activities, pricing strategies, and trade investment initiatives.

• Establish, develop, and optimize a high-performing distributor network across the region.
• Build long-term strategic relationships with key distributors, wholesalers, retailers, and food service customers.
• Evaluate distributor capabilities and implement performance improvement programs.
• Strengthen route-to-market effectiveness, improve coverage efficiency, and maximize sales productivity.
• Ensure healthy inventory levels and effective demand planning throughout the sales network.

• Build, lea
  * d, inspire, and retain a high-performing sales organization.
• Drive a performance-oriented culture with clear accountability and execution excellence.
• Recruit, coach, mentor, and develop sales talent at multiple organizational levels.
• Create a robust succession planning and lea
  * dership development framework.
• Foster strong collaboration across sales, marketing, supply chain, finance, and customer service teams.

• Manage sales budgets and commercial investments effectively.
• Improve sales productivity and return on investment across channels and customers.
• Drive sales of strategic and high-margin product categories to enhance overall profitability.
• Monitor P&L performance and implement corrective actions when necessary.
• Ensure compliance with company policies, trade spend controls, and governance requirements.

• Demonstrate strong commercial acumen and strategic thinking.
• Lea
  * d through influence and inspire high levels of engagement.
• Make fact-based decisions using sales analytics and market insights.
• Drive execution rigor while maintaining a long-term business perspective.
• champio
  * n continuous improvement and organizational capability building.
• Operate effectively in a dynamic, fast-paced, and highly competitive environment.

• Bachelor's degree in Business Administration, Marketing, Economics, or a related discipline. MBA is a plus.
• Minimum 15-20 years of progressive sales lea
  * dership experience within the FMCG, Food & Beverage, or Consumer Goods industry.
• At least 2-3 years of experience in a Regional Sales Director or equivalent senior sales lea
  * dership role.
• Proven track record of consistently delivering ambitious sales and profitability targets.
• Extensive experience managing multiple sales channels, including distribution, traditional trade, retail, and food service.
• Deep understanding of distributor management, channel development, and route-to-market strategies.
• Strong experience in sales operations, forecasting, business planning, and commercial…