Analytics & Insights Specialist - Ads Campaign Operations - Gamma; Hybrid

Analytics & Insights Specialist - Ads Campaign Operations - Gamma (Hybrid)

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Join Us! At Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us!

Data Specialist is the subject matter expert for everything data related for email marketing campaigns managed by the Ads Campaign Operations (ACO) team. From understanding signals available, building and maintaining pipelines for campaign targeting sets to monitoring campaign health and troubleshooting if things go sideways. On top of technical excellence, they can confidently talk about data aspects of our campaigns to internal and external stakeholders.

The base salary range for this full-time position is $81,000 - $98,000 + bonus + benefits.

• Collaborate with stakeholders to manage audience signals, build target audiences, and leverage them throughout the campaign execution process.
• Create, manage, and validate campaign audiences using SQL scripting.
• Collaborate with analytics teams on experiment setup, providing insights into campaign signals, explaining system behavior and its impact on setup, and confirming feasibility of implementation.
• Maintain and operate data pipelines, ensuring smooth operation, resolving issues, and implementing improvements for efficiency.
• Communicate campaign performance results to teams and stakeholders.
• Create reporting dashboards and ad hoc reports for marketers.
• Build key relationships with stakeholders and communicate technical information clearly to non-technical audiences.
• Serve as the subject matter expert for data availability for marketing campaigns.

• 5+ years of experience with SQL, including building and maintaining data pipelines and crafting complex SQL statements for precise audience targeting.
• Ability to leverage code libraries for streamlined code readability and enhanced efficiency.
• Experience with data visualization tools such as Tableau, Looker, and Google Data Studio.
• 2-3 years of experience in data pipelines and analytics specifically for email marketing.
• Proven experience in a marketing environment within the IT industry.
• Experience with integrated development environments like Xcode, VS Code, or Eclipse and version control systems like Git Hub.

• Additional languages besides SQL (e.g., Python) are a plus.
• Excellent collaboration and communication skills and stakeholder management.
• Ability to clearly communicate data-driven observations and recommendations.
• Proven expertise in email marketing best practices, including dynamic content, testing methodologies, deliverability, and automation.
• Experience using GenAI to inform data targeting and personalization in email marketing.
• Experience designing, executing, and evaluating A/B tests for email marketing.

• Competitive wages and comprehensive health care including medical, dental and vision coverage.
• Gender-neutral baby bonding leave, 24–26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums.
• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences.

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Google Operations Center (GOC) is committed to equal employment opportunities regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status or any other basis protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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Thanks for your interest in this opportunity! Our recruitment team will contact you if your profile is a good fit for the role. If you don't hear from us within 2–3 weeks, please consider your application unsuccessful at this time.