Ad-Ops Associate Manager

The Ad Ops Associate Manager plays a crucial role in ensuring seamless ad trafficking, campaign tracking, and quality assurance across digital media campaigns. This role requires strong technical expertise in ad-serving platforms, tag implementation, and data standardization to support effective media execution. The ideal candidate will work closely with internal teams, clients, and third-party vendors to optimize campaign performance and maintain operational excellence.

• Manage the trafficking and implementation of ad placements within ad-serving platforms, ensuring successful campaign launches.
• Work closely with media, analytics, and creative teams to ensure proper campaign setup, tracking, and data collection.
• Assist in the creation of platform-level measurement plans, including conversion tracking, floodlight setup, and event tagging.
• Implement and troubleshoot tracking tags via Google Tag Manager (GTM) and support clients with tag-related inquiries.
• Monitor and manage daily campaign maintenance, ensuring proper tracking and resolving any discrepancies.
• Conduct quality assurance (QA) on all campaign tracking elements to ensure accuracy and data integrity.
• Maintain and optimize ad operations workflows and best practices to improve efficiency and scale execution.
• Collaborate with third-party vendors and technology partners to integrate data and tracking solutions.
• Stay up to date on industry trends, ad tech advancements, and data privacy regulations.

• 2+ years of experience in ad operations, digital media, or trafficking within an agency or publisher setting.
• Proficiency in DCM (Campaign Manager 360) and/or other ad-serving platforms.
• Experience with Google Tag Manager (GTM) and site tagging implementation.
• Familiarity with Google Analytics for event tracking and performance measurement.
• Working knowledge of data visualization tools such as Tableau or Power BI.
• Experience with DSP platforms (The Trade Desk, DV360, or Adelphic/Viant) is a plus.
• Strong problem-solving skills and the ability to troubleshoot ad tracking issues.
• Excellent attention to detail and the ability to manage multiple campaigns and deadlines.
• Strong communication and collaboration skills to work across cross-functional teams.
• Familiarity with Media Ocean/Prisma suite of products, primarily Prisma, is a plus.