Admissions Representative at Laurus and Grand River Academy

Admissions Representative at Laurus and Grand River Academy

Join to apply for the Admissions Representative at Laurus and Grand River Academy role at National Heritage Academies.

The admissions representative (AR) role encompasses field marketing responsibilities with the following objectives:

• Foster awareness and consideration among parents for their school(s).
• Drive recruitment and facilitate enrollment of new families in their school(s).

This position requires the AR to allocate their time between the school(s) and the local community. The AR leads the development of a marketing strategy to engage the local community through activities including community events, school tours, on‑site school events, managing school social media presence, and conducting parent outreach. Additionally, the AR will heavily rely on CRM, population mapping tools, and other data sources to document activities, guide strategic planning, and make informed decisions.

National Heritage Academies (NHA) partners with communities to build and operate public charter schools. Founded in 1995, NHA serves over 100 schools in nine states with more than 65,000 students in kindergarten through 12th grade. NHA is a leading performer among charter schools and management organizations.

• Develop and execute school‑specific marketing strategy to promote school awareness, generate leads, and drive customer acquisition to ensure enrollment success.
• Analyze data and metrics to measure the effectiveness of field marketing campaigns and make data‑driven recommendations for optimization.
• Provide regular reports and updates on field marketing activities, results, and KPIs to key stakeholders and management.
• Cultivate strong relationships with community partners, online and offline parent groups, and other key stakeholders in the local area.
• Represent the school(s) at community events, recruitment fairs, and other outreach initiatives.
• Provide expert guidance and support to clients by fostering strong relationships with parents and external partners.
• Collaborate with cross‑functional teams to support lead generation efforts and execute marketing initiatives aimed at attracting and onboarding new families.
• Utilize and oversee the CRM, Marketo, and social media platforms to develop and execute strategic plans while capturing and analyzing activity data.
• Collaborate with school leadership and staff to plan and participate in recruitment and onboarding activities.
• Capitalize internal pipeline of current families to recruit siblings and generate word‑of‑mouth advertising.
• Implement monthly strategies including phone calls, text messages, tours, home visits, events, and other engagement opportunities to keep new families engaged, excited, and informed.
• Adhere to project timelines, budgets, and quality standards while managing multiple client engagements.

• Demonstrated proficiency in Microsoft Office Suite and CRM (Dynamics) or sales management tools.
• Bachelor’s degree in marketing, business, or related field is preferred.
• Prior experience in recruitment related work and a sales background is desirable.
• Excellent written and verbal communication skills.
• Customer‑centric mindset and driven to attract and retain new parents.
• Experience in planning events and managing all elements of project delivery.
• Innovative, results‑driven approach.
• Strong ability to build relationships and communicate with diverse audiences.
• Proficiency in analyzing and reporting data using CRM, Excel, and other platforms.
• Entrepreneurial spirit and solution‑oriented mindset.
• Strong aptitude for successful sales closure.
• Adaptable and thrives in ambiguous situations, managing uncertainty effectively.
• Time management, critical thinking, problem‑solving skills.
• Ability to plan and manage annual budgets efficiently.
• Proficient with social media platforms such as Facebook, Twitter, and Instagram.

National Heritage Academies is an equal opportunity employer.