Marketing Manager

Mike Morse Law Firm is Michigan's largest personal injury law firm — 200+ legal professionals, more than $2 billion won for over 50,000 clients since 1995. Our mission is simple:
You Focus on Healing. We Focus on Winning. The marketing team makes sure the people who need us know we're in their corner — across TV, radio, billboards, digital, social, and the communities we serve.

Our marketing operation is growing fast and running in many directions  CMO sets the strategy and priorities — this role is what makes sure it all actually gets done: campaigns launched on time, vendors held to their commitments and budgets tracked.

• Campaign execution — Assist in executing assigned campaigns across both traditional and digital channels under the CMO's direction — from brief and creative coordination through launch and results reporting.
• Vendor day-to-day — Serve as the day-to-day point of contact with media partners; hold vendors accountable to deliverables, timelines, and performance benchmarks.
• Project management — Keep multiple concurrent work streams on schedule in a fast-moving, always-something-launching environment, clear project plans, status updates, and proactive escalation, no surprises.
• Reporting — Pull performance data from our reporting stack (GA4, Call Rail, Power BI, Sprout Social) into clear summaries, including basic spend tracking by market and channel.

• You take a loosely defined problem and come back with a structured plan, not a list of questions.
• Great follow up.
• Deadlines move up, not back. When something is at risk, we hear it from you first.
• You're competitive by nature and genuinely want your campaigns to win.

• 5–8 years of marketing experience with at least 2 years managing campaigns, budgets, or vendor relationships — agency or in-house.
• Direct experience with both billboard/out-of-home and digital marketing — you can talk media buys and paid media in the same breath.
• Law firm or other regulated-industry marketing experience is a strong plus, but not required.
• Proven project ownership: you can point to programs you ran, not just supported.
• Comfort with data — you can build a clean spreadsheet, sanity-check a vendor's math, and explain a trend in plain English.
• An early, hands‑on adopter of AI tools in your own workflow — comfortable putting them to work daily, not just aware of them.
• Creative instincts paired with a competitive streak — you want to win, and you bring fresh ideas to get there.
• Highly organized with strong follow‑through, even when juggling several fast‑moving priorities at once.
• Strong written communication and calm, confident judgment under a heavy workload.
• Working knowledge of tools like GA4, Call Rail, Salesforce, Power BI, or Sprout Social is a plus — curiosity and speed to learn matter more.

You'll work directly with a CMO who moves fast and invests in people who deliver. You'll see your work show up across Michigan — and in the lives of the clients we fight for. Competitive salary, full benefits, and a team that lives our values: winning, hard work, outstanding customer service, loyalty, an excellent reputation, and great work.