Marketing Director

North Texas Plastic Surgery (NTPS) is a physician-led aesthetic surgery organization founded by a Harvard-trained, board-certified plastic surgeon. Our enterprise includes six plastic surgery locations, six Oceana med spa locations, an accredited surgery center, and an anesthesia group across Dallas–Fort Worth, with approximately 115 employees. We specialize in breast and body contouring surgery and a full range of non-surgical aesthetic treatments.

The Director of Marketing owns day-to-day marketing operations for NTPS and Oceana. Reporting to our Chief Marketing Officer, who sets strategy remotely, you are the on-site leader who makes that strategy happen. You will run the content engine, manage the social media team, coordinate with surgeons and clinic leaders, and hold every channel accountable to measurable patient acquisition.

This is an in-person role based in Southlake, TX, five days per week. It includes regular drives to our other DFW locations to capture content, support events, and work with local teams.

• Lead, coach, and hold accountable our 8-person social media team: hiring, onboarding, weekly one-on-ones, performance reviews, and corrective action
• Set weekly priorities, production schedules, and quality standards for all content
• Build clear role definitions and workflows so output scales without depending on any one person

• Run the editorial calendar across Instagram, Tik Tok, Facebook, You Tube, and emerging platforms for the NTPS surgeon brands and the Oceana med spa brand
• Coordinate on-site content capture with surgeons, injectors, and patients across all locations
• Approve all content before publication for brand standards, medical accuracy, and compliance
• Manage creator, influencer, and agency relationships as directed by the CMO

• Execute promotions, launches, and seasonal campaigns for surgical and med spa service lines
• Coordinate paid social, search, email/SMS, website, and reputation management with internal staff and outside vendors
• Plan and staff patient events, open houses, and community activations at individual locations

• Own a weekly marketing dashboard covering lead volume, cost per lead, cost per booked consultation, show rate, channel attribution, and social engagement
• Work with patient coordinators and front-desk teams to keep lead tracking clean from first touch to booked consultation
• Manage the operating marketing budget against plan and flag variances early
• Prepare monthly performance reviews for the CMO and executive leadership

• Enforce written patient consent for all photos, video, and testimonials, consistent with HIPAA
• Ensure all advertising complies with Texas Medical Board advertising rules and FTC endorsement and before-and-after disclosure standards
• Maintain a documented content approval trail

• 5+ years of marketing experience, including 3+ years managing a team of five or more
• Hands-on command of social media operations, content production, and paid social at a multi-location consumer brand
• Demonstrated use of data to manage performance, including CRM, attribution, and lead-to-conversion reporting
• Experience managing budgets and outside vendors or agencies
• Bachelor's degree in marketing, communications, business, or a related field
• Live in, or willing to relocate to, the DFW area; reliable transportation and a valid driver's license

• Experience in plastic surgery, medical aesthetics, med spa, dermatology, or another luxury or high-consideration healthcare brand
• Working knowledge of HIPAA and medical advertising rules
• Experience with patient CRM and practice platforms, Meta Ads Manager, Google Ads, and social scheduling and analytics tools
• Familiarity with AI-assisted content production and AI search visibility

• Operates with urgency and follows through without being chased
• Comfortable working with surgeons, executives, and front-line staff in the same day
• Executes another leader's strategy well, and pushes back with data when something is not working
• Holds high standards for aesthetics and brand presentation

• Base salary: $110,000–$140,000, commensurate with experience
• Quarterly performance bonus tied to marketing KPIs
• Health insurance, paid time off, and 401(k)
• Employee discounts on aesthetic treatments and services

North Texas Plastic Surgery is an equal opportunity employer.