Lead Product Manager, Consumer

Lawn Starter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $750M in bookings. We're expanding beyond lawn care to become the one-stop shop for home services: three brands (Lawn Starter, Lawn Love, Home Gnome), one shared platform.

Our BHAG: 1+ job per household, every year. Getting there means winning on four fronts at once: more customers, more Pros, excellent service experience for both sides, and an AI-run company that moves faster than its size should allow.

Hundreds of thousands of households book outdoor services through Lawn Starter. Most come for mowing. The opportunity is everything that comes after: helping them discover what else we can do, and giving them every reason to stay.

That's the opportunity. The customer web portal and app shapes everything after the first booking: how customers schedule, what they learn about their property, which services they find next, and whether they stay. Much of this experience has never had a dedicated owner, and retention is the biggest lever we haven't pulled yet.

We believe AI changes what's possible here. Instead of one product for everyone, we can build an outdoor-services experience tailored to each household: their yard, their schedule, and what they need next.

You’ll own the end-to-end consumer experience, after first booking through the lifetime of the customer relationship, and decide how AI shapes it. You’ll set the vision and roadmap for this area, then ship it alongside engineers, designers, data/ applied science partners, marketing, and operations.

As Lead PM, you’re an individual contributor operating with Lead-level scope: you own a full product area, build vision and strategy, set direction others build around, and work closely with the PM who owns the Pro experience so every customer win holds up on both sides of the marketplace. You’ll report to the Sr. Director of Product.

• You own the relationship, not a screen. Onboarding, scheduling, cross-sell, cancellation and win-back all sit with you, so you fix the whole journey, not one step
• Room to define the product. These surfaces are live, yet much of the experience has never had a dedicated owner
• AI is the strategy, not a feature. You'll decide where agentic and AI-based experiences help customers, then ship them

• Onboarding:
  From the first booking to a customer who trusts us with their yard
• Search and discovery:
  Helping customers find what they need, including services they didn't know we offer
• Property details:
  What shapes the service a customer gets and what a Pro walks into
• Scheduling:
  Skips, reschedules, and frequency changes
• Reviews and tips:
  How customers rate and reward their Pros
• Cancellation and win-back:
  The moment a customer decides to leave, and the path back
• Cross-sell and personalization:
  The right services for each customer, tailored to their household
• AI across the experience:
  How AI enables all of the above, toward a customized outdoor-services product for every customer

Turning a mowing customer into a household that trusts us for more.

Most customers come to us for one service and rarely see what else their yard needs. You'll change that by building a deep understanding of each property and household (its size, condition, seasons, and what the customer cares about) and turning it into a personalized plan for everything outside the home. Discovery, search, and recommendations should feel like expert advice from someone who knows their yard, not a sales pitch.

Get it right and customers trust us with more; get it wrong and we spend that trust.