Performance Marketing Specialist

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We are looking for a results-driven Performance Marketing Specialist to take full ownership of our Google Ads campaigns across the B2B customer journey. If you have hands-on experience managing large budgets (>$20,000/month), a strong understanding of paid search strategy, and the ability to turn data into decisions, this role is for you.

You’ll be responsible for planning, executing, and optimizing campaigns to drive high quality leads and support business growth. The ideal candidate understands how to align paid media efforts with business objectives and is comfortable operating in fast-paced, outcome-oriented environments.

• Plan, execute, and scale high-performing Google Ads campaigns targeting B2B audiences across the funnel
• Conduct in-depth keyword research, audience targeting, and bidding strategy planning
• Write and test ad copy that resonates with decision-makers in mid-to-large enterprises
• Monitor and optimize campaigns regularly to meet or exceed CPL, CTR, and ROAS targets
• Track campaign performance using Google Analytics, Google Tag Manager, and CRM data
• Collaborate with the content, landing page, and design teams to improve conversion rates
• Produce clear, actionable campaign reports and insights for internal stakeholders
• Keep up with Google Ads updates, B2B marketing trends, and competitor activity

• 3–5 years of hands-on experience running Google Ads campaigns, ideally in a B2B SaaS or tech environment
• Proven track record managing monthly ad budgets of $20,000+
• Deep understanding of performance metrics, attribution, and lead quality analysis
• Strong analytical skills and proficiency in tools like Google Ads, GA4, Google Tag Manager, and Excel
• Experience with CRM and marketing automation platforms (e.g., Hub Spot, Salesforce) is a plus
• Ability to translate performance data into actionable insights and strategic pivots
• Excellent written communication and attention to detail

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Software Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights.

With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.

Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.

• Mid-Senior level

• Full-time

• Marketing and Sales
• Industries: IT Services and IT Consulting

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