Strategic Marketing Partner II

Join to apply for the Strategic Marketing Partner II role at Gesa Credit Union

Take a leap and join our team! At Gesa, we believe in the power of our people. Coming from all walks of life, our team members’ individual stories and unique experiences are our most valuable asset. But it’s how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together.

The Strategic Marketing Partner II is a seasoned strategist embedded within specific business units to drive alignment between business goals and marketing execution. They lead the development, execution, and analysis of product strategies, initiatives, and planning within their specific area, serving as the trusted advisor to business line leaders. They translate insights into actionable go‑to‑market strategies and lead the execution of integrated marketing plans, understanding industry trends, evaluating competitive positioning, and using data to increase market share and product penetration.

The ideal candidate combines analytical rigor, strategic thinking, and influential leadership to deliver member‑centric marketing that drives measurable impact.

• Build strong relationships with assigned business unit leaders to understand strategic priorities, challenges, and opportunities.
• Develop and execute integrated marketing strategies that align with business objectives and member needs.
• Lead cross‑functional collaboration with product, digital, operations, and member experience teams to ensure cohesive marketing execution.
• Use marketing research and analysis to uncover audience insights, behavioral trends, and competitive dynamics; lead the development of campaigns and participate in project timelines and budgets.
• Monitor campaign performance and member impact across all channels and markets, determine if goals are achieved, and set goals for future campaigns while providing timely reporting and optimization recommendations.
• Partner with marketing analytics to ensure strategies are informed by robust data and performance metrics.
• Represent marketing in business unit planning sessions and contribute to strategic decision‑making.
• Support the AVP in aligning business unit marketing efforts with credit union marketing goals and standards.
• Perform regular competitive and SWOT analyses to make recommendations on product positioning, pricing, strengths, and potential changes.
• Maintain understanding of economic, regulatory, and competitive influences and their effects on specific product lines, geographic markets, and demographics.
• Develop comprehensive marketing plans and calendars for assigned products and services.
• Manage projects and coordinate with internal and external stakeholders with limited supervision.
• Lead and direct projects to ensure they are within scope, on schedule, and within projected budget.
• Produce and maintain reporting statistics to reflect status and report to managers and product or service stakeholders on an ongoing basis.
• Assist with allocating Marketing Department resources such as scheduling meetings, creating briefs, coordinating production, and campaign execution.
• Coordinate media placements with department leadership and agencies; serve as point of contact for vendor relationships.
• Be a proactive and positive influence within the department and the credit union.
• Coordinate with internal communication teams and various resources to ensure staff are aware of marketing activities and campaigns.
• Understand and perform Bank Secrecy Act (BSA) functions as applicable to job responsibilities.
• Attend credit union training sessions, conferences, or seminars as approved by supervisor; maintain awareness of policies and regulations related to duties and responsibilities.
• Maintain thorough understanding of organizations within the credit union and goals and understand core values and objectives to be met through marketing.
• Display leadership values such as mutual respect, honesty, trust, and dignity, and act in the best interest of the credit union; lead by example by always displaying solid ethics and integrity.
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