AVP of Strategic Marketing Partnerships

AVP of Strategic Marketing Partnerships role at Gesa Credit Union

Join a team who is passionate about serving others, has a desire to do good, and shares a deep love of people. You can engage in meaningful work that impacts your community. You can challenge yourself and grow in your career. And, you can rest assured that your wellbeing and prosperity are our priority.

$/yr - $/yr

Take a leap and join our team!

At Gesa, we believe in the power of our people. Coming from all walks of life, our team members’ individual stories and unique experiences are our most valuable asset. But it’s how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together.

Role

Summary:

The AVP of Strategic Marketing Partnerships is a senior leader within the marketing department, responsible for guiding a team that serves as the strategic bridge between marketing and the credit union’s various business units. This role ensures that marketing strategies and go-to-market plans are aligned with organizational goals, member needs, market dynamics and informed by robust data analysis and performance insights.

The AVP leads the development and execution of marketing initiatives that support product launches, service enhancements, and member engagement, while maintaining a deep understanding of the credit union’s offerings, competitive landscape, and audience behaviors. This AVP plays a key role in shaping the broader marketing department’s structure, talent development, and strategic direction. The ideal candidate is a collaborative, data-driven leader with a passion for member-centric marketing and a proven ability to drive cross-functional alignment and measurable results.

* This position is available in Richland, Spokane, and Seattle, Washington. However, we strongly prefer candidates who have the ability to work out of our Richland, WA office.

• Define and evolve the strategic marketing partnership model to ensure scalable collaboration across departments and business units.
• Serve as a key advisor to the VP of Marketing and executive leadership on enterprise marketing strategy and organizational design.
• Build and maintain strong relationships with business unit leaders to understand their goals, challenges, and opportunities.
• Develop marketing strategies that translate business objectives into cohesive, member-centric initiatives.
• Partner with product, digital, operations, and member experience teams to ensure approved marketing strategies are integrated and member-focused.
• Lead strategic planning sessions to align marketing initiatives with product roadmaps, service enhancements, and organizational priorities.
• Ensure the marketing analytics deliver actionable insights, accurate reporting, and supports strategic decision-making across campaigns and initiatives.
• Maintain a deep understanding of the credit union’s products, services, competitive landscape, and member segments.
• Use qualitative and quantitative research to uncover member motivators, barriers, and behavioral trends.
• Apply insights to inform messaging, positioning, and campaign strategies that resonate with target audiences.
• Oversee the development and execution of performance tracking frameworks for all marketing initiatives led by the team.
• Ensure timely reporting and analysis of campaign results, including member impact, engagement metrics, and ROI.
• Lead optimization efforts by identifying performance gaps and implementing data-driven improvements.
• Represent marketing in cross-functional leadership forums and contribute to enterprise-wide strategic planning; collaborate with other senior marketing leaders to shape the department’s vision, structure, and strategic roadmap.
• Contribute to departmental goal setting, resource planning, and budgeting processes.
• Manage and mentor a team of Strategic Marketing Partners providing clear direction, feedback, and development opportunities to team members.
• Collaborate with senior marketing leadership to identify talent needs, build team capabilities, and support succession planning.
• Champion a…