Media Buyer

Kelly/Brady Advertising has established itself as a leader in student recruitment marketing for over 50 years. We deliver innovative strategies and comprehensive media solutions that generate long-term results for our diverse client base, including colleges, universities, and educational institutions. Our full-service agency specializes in media planning, creative development, tracking, analysis, and budgeting to ensure unparalleled success.

KELLYBRADY is seeking an experienced, organized, and strategic Media Buyer to join our team. This role is responsible for planning, negotiating, placing, and managing traditional media for assigned client accounts, including broadcast, outdoor, transit, and specialty media.

Working closely with Account Executives, the Marketing Director, media vendors, and internal teams, the Media Buyer ensures campaigns are strategically placed, accurately executed, on budget, and delivering maximum value for our clients.

The ideal candidate is a strong negotiator and relationship builder who thrives in a fast-paced agency environment, enjoys working across multiple clients and markets, and has the attention to detail necessary to keep complex media campaigns running smoothly.

• Facilitate media planning, buying, and placement for traditional/non-digital media.
• Negotiate competitive rates and added value to maximize each client’s media budget.
• Develop and maintain strong relationships and partnerships with stations, media representatives, and vendors.
• Maintain accurate and current station and vendor contacts within the media buying system.
• Manage billboard, transit, broadcast, and specialty media contracts and placements.
• Enter and maintain client media budgets within the buying system.
• Manage active media campaigns and ensure spending remains within approved budgets.
• Build and maintain traffic instructions for purchased media.
• Select and enter appropriate creative assets based on campaign and media requirements.
• Monitor media buys to ensure placements and traffic are running accurately and as scheduled.