District Director of Marketing & Strategic Communications

Location: Spokane Colleges District Office

Department: DIST Marketing/Public Relations

Salary Range: $102,721 - $115,918

Starting salary for this position is: $102,721 (Annually)
The salary range represents the earning potential for this position, through training, evaluations and years spent working in this position with Spokane Colleges.

Spokane Colleges is comprised of two accredited colleges, Spokane Community College (SCC) and Spokane Falls Community College (SFCC) serving Spokane, Stevens, Whitman, Ferry, and Pend Oreille Counties, as well as portions of Lincoln County.
Both colleges are accredited by the Northwest Commission on Colleges and Universities and governed by the Washington State Board of Community and Technical Colleges.

Applications will be accepted until 4:00 p.m. PST on 11/09/2026. The application process will not be available after this time. To ensure consideration make sure your application is completed and submitted as soon as possible. Applications will only be accepted prior to 4:00 p.m. on the closing date.

JOB SUMMARY

Under the direction of the Chief Institutional Advancement and External Affairs Officer (CIAEAO), this senior-level position is responsible for executing the institution’s marketing strategy, brand positioning and strategic communications ensuring consistent, credible and impactful messaging across all channels. This role works with college and district leadership to develop, implement and measure innovative and effective integrated campaigns to promote Spokane Colleges and drive enrollment.

The District Director of Marketing & Strategic Communications is both a strategic planner and a hands‑on leader that oversees a talented, dynamic team of marketing and communications professionals in a fast‑paced environment.

DUTIES AND RESPONSIBILITIES

Strategic Planning & Execution

• Execute comprehensive, integrated marketing communications campaigns aligned with institutional goals and mission, brand positioning and enrollment objectives. *
• Oversee the creation of content across multiple platforms including print, website, social media, digital and public relations channels with a focus on serving key audiences including prospective students, current students, Spokane Colleges employees and the community ure creative alignment, message coordination and distribution of content according to schedules and budget. *
• Develop and implement internal and external communications strategies to enhance brand awareness, public image and awareness, and stakeholder trust. *
• Use media tools and public engagement initiatives to highlight institutional impact and success. *
• Direct public relations activities including media outreach, media inquiries and facilitating news interviews. Oversee news release preparation. Ensure compliance with institutional policy and procedures. *
• Develop and oversee competitive Request for Proposals/Requests for Qualifications (RFP/RFQ) processes and oversee contract management with outside vendors. *
• Lead the Spokane Colleges web content and design team to ensure all external websites provide an engaging, compelling and seamless user experience. Oversee the launch of the new Modern Campus Content Management System (CMS) on all Spokane Colleges external websites in 2027. *

Brand Leadership

• Oversee brand strategy, positioning and messaging across all channels, ensuring consistency and competitive differentiation. *
• Oversee use and compliance of Spokane Colleges brand guidelines across the institution. Enforce compliance when necessary. Revise and update brand guidelines when appropriate. *

Campaign Management

• Lead the planning, execution and measurement of integrated marketing…