Database Marketing Manager

Mesquite Gaming is a high-growth resort casino company in Mesquite, Nevada, about 80 miles northeast of Las Vegas. We have just completed a full renovation, with new rooms, new venues and new restaurants, and we need motivated, data-driven people to help us reach more guests and bring them back more often. Our properties are Casa Blanca Resort, a full-service resort with casino, hotel, spa and golf, and Virgin River Casino, a value-focused casino and hotel.

We are backed by Oaktree Capital Management, a global leader in alternative investments, and we work closely with its team on growing the business.

This role sits at the center of how we grow and keep our guests. Working with the Director of Database Marketing, you will put our deep player database to work: design and run the tests that show us how to reach and convert guests, drive our segmentation, offer and testing programs across both properties, and own major pieces of our Mesquite Journey rewards marketing end to end.

We want creativity and business judgment in the same person: new ideas for bringing guests back, and the analysis to show which ones pay. You will join a dynamic, high-performing, AI-forward team that already uses AI across marketing and finance.

• You are intellectually curious. When a number moves, you want to know why, and you keep digging until you can explain it.
• You learn by testing. You run the experiment, learn as much from what fails as from what works, and move on to the next idea.
• You sweat the details, because a wrong list or a broken offer costs real money and execution has to be flawless.
• You deliver. You have a track record of hitting and beating targets, and you hold yourself accountable for results.
• You want to work hard on a team that sets a high bar. This is a hands-on role on a lean, high-performing team: you will roll up your sleeves, own your work end to end and put in the effort it takes to get results.

• The database marketing calendar and campaign execution across direct mail, email, SMS and host programs (and app / push as it launches) for Casa Blanca and Virgin River.
• The segmentation and offer framework, built with the Director of Database Marketing: which guests get which offers, at what reinvestment level, and why. Partner with Finance on reinvestment budgets and forecasts.
• The test-and-learn program: run major offer changes with holdouts, read the results, and recommend what to scale, change or stop based on measured lift.
• Guest lifecycle programs: new-member onboarding through the third visit, retention, and reactivation of lapsed guests.
• Promotional pro formas and post-analyses, and the marketing analytics stack (warehouse tables, dashboards, automation).
• Support for Player Development, in partnership with the PD team: host coding, PD list production and analysis of host-managed guests.
• Day-to-day management of the direct mail vendor and other data partners, plus data quality, suppression and contact-frequency rules.
• Weekly reporting to marketing leadership and the executive team: KPIs by segment, ROI by program, and recommendations.

• 3+ years in database marketing or CRM, including owning campaigns or offer programs end to end (casino strongly preferred; hospitality, travel or loyalty considered).
• Bachelor's degree in a quantitative or business field, or equivalent experience.
• Experience managing vendors and working across…