Senior Director, ABM Strategy & Transformation

Description

Job Summary

HP is on a mission to redefine Account-Based Marketing (ABM), and we’re looking for a trailblazing Senior Director to lead this transformation. In this role, you will strategically shape and execute ABM programs that drive revenue growth, strengthen customer relationships, and position HP as a best-in-class leader in ABM marketing.

We seek an innovative and data-driven leader with deep expertise in ABM methodologies, proven success in transforming marketing functions, and the ability to align marketing and sales to accelerate business growth.

Key Responsibilities

Strategic Vision & ABM Execution

• Develop and scale a high-impact ABM strategy, incorporating one-to-one, one-to-few, and one-to-many approaches.
• Align ABM initiatives with HP’s overarching business goals, focusing on high-value target accounts to drive pipeline growth, customer loyalty, and retention.

ABM Transformation Leadership

• Lead the shift from traditional marketing to an advanced ABM framework, including process redesign, technology optimization, and structural evolution.
• Partner with executive leadership to ensure ABM adoption across the organization.
• Drive marketing and sales alignment by implementing shared KPIs, account prioritization frameworks, and co-owned engagement strategies.

Technology & Data Integration

• Oversee the adoption and optimization of ABM platforms.
• Ensure seamless integration with CRM, marketing automation and analytics tools to enable precision targeting and real-time insights.
• Leverage predictive analytics and AI-driven insights to optimize account engagement and influence pipeline growth.

Leadership & Team Development

• Build, mentor, and lead a team of ABM specialists, content strategists, and campaign managers.
• Foster a data-driven, customer-centric, and innovative marketing culture.
• Provide continuous coaching and training to enhance ABM capabilities across the marketing and sales teams.

Cross-Functional Collaboration

• Work closely with sales, product management, customer success, and executive leadership to drive integrated account-based strategies.
• Establish ABM workshops, training sessions, and collaborative strategy planning to ensure cross-functional alignment.

Performance Metrics & Growth Optimization

• Define and track key ABM success metrics, including pipeline influence & deal velocity, account engagement scores, marketing-attributed revenue, and customer expansion and retention rates.
• Continuously analyze performance data, perform A/B testing, and iterate based on insights.

Market & Competitive Intelligence

• Stay ahead of ABM innovations and industry trends, leveraging competitive analysis to refine tactics.
• Utilize intent data, buyer insights, and behavioral analytics to personalize engagement strategies.

ABM Brand Advocacy & Thought Leadership

• Champion ABM across HP, educating internal teams on best practices and fostering company-wide buy-in.
• Represent HP as an ABM thought leader, participating in industry conferences, webinars, and published insights to showcase success stories.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred or equivalent strategic marketing experience).
• 8+ years of B2B marketing experience, with at least 5 years leading ABM programs or similar targeted marketing strategies.
• Demonstrated success in transforming marketing functions, implementing ABM frameworks, and aligning marketing with sales.

Core Skills & Expertise

• Expert knowledge of ABM methodologies, principles, and best practices.
• Proven leadership in change management, strategy execution, and team development.
• Strong analytical skills with experience using data-driven insights to optimize marketing impact.
• Excellent communication and executive-level presentation skills.
• Proficiency in CRM, marketing automation, and ABM platforms

What We Offer

• Competitive compensation & benefits package.
• Opportunities to lead and shape a global ABM transformation.
• A dynamic, inclusive work environment where innovation is encouraged.
• Flexible work arrangements to support work-life balance.
• Professional development opportunities to advance your career in a fast-growing, high-impact role.

Why Join Us?

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