Product Marketing Manager, AI Solutions – Education & Research

Product Marketing Manager, AI Solutions – Higher Education & Research We use cookies (or similar technologies) to personalize content and ads, to provide social media features and to analyse our traffic. By clicking  Accept  , you agree to this and the sharing of information (What data we collect) about your use of our site with our affiliates & partners. Please find out more about Use of cookies.###

Product Marketing Manager, AI Solutions – Higher Education & Research Apply:
Fort Collins, Colorado, United States of America:
Spring, Texas, United States of America:
Full time:
Posted Today:
3170196

Product Marketing Manager, AI Solutions – Higher Education & Research
** Description
- **** Job Summary
** This role is responsible for defining, planning, and executing the product strategy, collaborating with various teams to deliver software solutions that delight customers and meet business goals. The role plans and manages technical programs or projects, effectively steering them to meet specific roadmap and feature objectives. The role develops a comprehensive software vision and roadmap for product initiatives.

** Key Responsibilities
**** Strategic Positioning & Messaging
*** Own the messaging framework, value proposition, and competitive positioning for HP AI solutions within the Higher Education & Research segment.
* Define differentiated narratives for universities, research institutions, faculty, researchers, AI centers of excellence, and IT decision makers.
* Translate complex technologies including AI infrastructure, GPUs, workstations, AI software, hybrid AI environments, and agentic AI frameworks into business and research outcomes.
* Serve as the market expert for AI adoption trends, research computing needs, and emerging higher education priorities.
* Influence portfolio and roadmap decisions by bringing market insights, customer feedback, and competitive intelligence to cross-functional teams.
** Go-to-Market Strategy & Execution
*** Lead end-to-end go-to-market strategy for AI solutions targeting Higher Education and Research customers.
* Develop segment strategies, audience prioritization, launch plans, and growth initiatives aligned to business objectives.
* Partner with regional teams to drive adoption, pipeline creation, and customer engagement.
* Establish success metrics, track market performance, and continuously optimize GTM effectiveness.
* Drive alignment across product, marketing, sales, and partner organizations to ensure consistent execution.
** Sales & Partner Enablement
*** Own the development of strategic sales enablement assets, playbooks, solution briefs, competitive positioning, and executive presentations.
* Equip field teams with the messaging, tools, and insights required to effectively position HP AI solutions against competitors.
* Develop reference architectures, use case frameworks, and customer success stories demonstrating measurable value.
* Collaborate with alliance partners, ISVs, hardware providers, and AI ecosystem partners to strengthen HP's market position.
* Act as a trusted advisor to sales leadership on market trends, customer requirements, and competitive strategies.
** Market Intelligence & Thought Leadership
*** Monitor industry trends, emerging technologies, funding initiatives, competitive movement, and adoption of AI across higher education and research organizations.
* Conduct voice-of-customer programs and synthesize findings into actionable business recommendations.
* Represent HP at industry events, customer engagements, analyst briefings, and thought leadership opportunities.
* Develop market insights that inform investment priorities, product strategy, and future solution development.
* Establish HP as a recognized thought leader in AI infrastructure…