Growth Marketing Specialist

Description Kforce is immediately adding a full-time Growth Marketing Specialist in support of our nationally recognized, Consumer and Commercial Electronic R&D client in Spring, TX.

Summary:

This hands-on role will plan, execute, and optimize campaigns across U.S. Federal, state and local government, and education. Working closely with sales, product marketing, and channel partners, you will turn customer needs into compelling campaigns that generate qualified engagement, sales opportunities, and measurable pipeline.

Key Responsibilities:

Campaign Strategy & Execution:
* Own integrated campaigns across paid media, email, account-based marketing, webinars, and events to grow Poly awareness and consideration in priority public sector segments
* Develop tailored messaging, content briefs, and campaign offers for video room solutions, headsets, phones, and Company Dimension, connecting each to government and education needs

Demand Generation & Sales Alignment:
* Build customer journeys that convert engagement into demo requests, qualified leads, sales conversations, and pipeline
* Partner with Federal and SLED sales teams to prioritize target accounts and identify acquisition, cross-sell, and expansion opportunities within the company's customer base
* Align lead qualification, routing, nurture, and follow-up with sales and Marketing Operations to move prospects toward purchase

Analytics & Optimization:
* Track awareness, target-account engagement, conversion rates, cost per qualified lead, and marketing-generated and influenced pipeline
* Test audiences, creative, offers, and landing pages; use performance insights to improve conversion and campaign efficiency
* Own campaign calendars, budgets, project trackers, and regular performance reporting, with clear accountability for delivery and outcomes Requirements
* Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
* 5+ years of B2B growth marketing or demand generation experience, with a track record of delivering qualified leads and pipeline;
Public sector experience strongly preferred
* Proven ability to independently plan, launch, and optimize integrated campaigns across digital, email, account-based marketing, and partner channels
* Strong audience segmentation, messaging, and conversion optimization skills; experience with collaboration, audiovisual, or unified communications solutions preferred
* Familiarity with CRM, marketing automation, and ABM platforms, with an understanding of lead management and campaign measurement
* Strong analytical skills and the ability to translate performance data into practical actions that improve demand and pipeline outcomes
* Excellent project management and collaboration skills; A proactive, accountable approach to managing multiple campaigns and stakeholders

Job Type Contract Compensation
36 - $48