Senior Manager Business Intelligence - Innovation

Job Details:
Enterprise Analytics & Business Intelligence at Tyson Foods is a discipline closely linked to marketing and consumer-driven business decisions, grounded in deeply understanding business drivers, competitive intelligence, foresight, innovation sizing, category and business forecasting, investment ROIs, and pricing dynamics. As Senior Manager, Innovation Analytics, you will lead the analytics agenda across the full innovation lifecycle, serving as the strategic bridge between data and decision‑making.

This role owns four interconnected pillars of the Innovation Analytics structure — Strategy, Forecasting, Story Telling, and In-Market Tracking — transforming complex internal and syndicated data into compelling narratives and forward‑looking forecasts that enable successful product launches at Tyson Foods. You will synthesize multiple data sources (e.g., Nielsen, Circana/IRI, Luminate, 84.51°, Mintel, Datassential, and others) to analyze and interpret the business, reporting into the Director of Innovation Analytics.

This individual will maintain a critical consulting and advisory role with senior management across the organization, driving best practices in analytics while building capabilities and influence major product decisions. A proven record of leadership, strategic thinking, and persuasive communication is essential.

Innovation Strategy & Communication Funnel

Shape the enterprise innovation strategy by informing how much innovation is needed per year, total platforms needed, total line extensions vs. core, distribution expectations, SKU rationalization, and new categories and adjacencies. Drive alignment between Innovation and Business Units based on Category Development needs, providing objective review of possibilities to drive strategic initiatives. Be a leader in driving business decisions based on market data, establishing key drivers and providing actionable “call to action” recommendations for growth.

Drive a culture of foresight to anticipate future business momentum, both short and long term; be predictive in how business and market share will be impacted in the future.

Forecasting & Resource Development

Coordinate with the Innovation team on Size of Prize for initial project proposals, ensuring rigorous, objective sizing of new opportunities. Develop deep, data‑driven customer‑level forecasts through internally developed tools, including volumetric, market share, distribution, and velocity forecasting for innovation estimates. Ensure Business Unit and Sales alignment on short‑term and long‑range projections for innovation projects.

Story Telling & Innovation Enablement

Build best‑in‑class sales stories: gather insights from stakeholders and syndicated data sources, identify story gaps, and facilitate key contributors to close needed data points. Synthesize data into best‑in‑class communication — insight‑driven sales tools, sell‑in decks, and marketing narratives — that informs and empowers sales team members and supports innovation commercialization. Frame data to highlight opportunity, risk, and recommended action with clarity and confidence, maintaining a strong narrative flow from insight to action.

Develop future outlooks, supporting brand strategy development that leads to cohesive stories.

In‑Market Tracking & Performance

Monitor and track key KPIs versus expected forecast and goals across the innovation portfolio. Provide clear communication to Business Units and Sales on drivers of success or gaps in performance. Deep dive issues and provide detailed, actionable recommendations to resolve performance gaps. Establish KPIs and new capabilities as best practice for measuring the impact of new product development, distribution, velocities,…