Senior Manager BU Innovation - RVAP

The Senior Manager, RVAP Innovation is responsible for management of the business activities related to innovation for the Tyson brand or any other brands they are assigned and has total responsibility to deliver an innovation pipeline. This role develops long and short-term strategies, new product and package ideas, and go-to-market approaches that will achieve corporate growth through innovation and deliver on profit, volume, and share objectives.

This position will focus primarily on developing RVAP innovation for the club channel but also influence the overall innovation pipeline. This position must also influence senior leaders from the BU, R&D, Culinary, Insights, Supply Chain, SS&P, Operations, Finance and Strategy to successfully drive future growth. She/he must have a deep understanding of innovation success factors, and be a forward thinker, problem solver and proven collaborator, challenging the status quo to support strategic decisions.

He/she must have a strong knowledge base of innovation, marketing, consumer insights, business/brand strategy, and P&L management.

• Develop and implement the innovation pipeline and innovation strategies feeding the long range and annual plans for RVAP, reflecting overall corporate and business unit goals
• Lead development and execution of product and packaging innovation projects including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and review of in-market performance
• Work with our PMO team in our innovation project management, packaging and specification systems to advance projects with the cross functional team.
• Act as liaison with all other corporate functions to ensure business initiatives receive necessary focus
• Creatively identify opportunity areas for growth by effectively using syndicated research and trend data, primary market research and competitive intelligence
• Develop meaningful consumer positioning for all innovation that creates added value versus competitive and effectively communicate product advantages to consumers
• Work collaboratively with insights, R&D, Brand Marketing, and the BU to identify new ideas, build research and development plans, screen ideas and food and optimize our innovation offerings to meet consumer/operator needs and have a clear POD vs. our competitors.
• Work collaboratively with insights and R&D to identify new ideas, build research and development plans, screen ideas and food and optimize our innovation offerings to meet consumer needs and have a clear POD vs. our competitors.
• Work hand-in-hand with the sales, analytics, and marketing to understand the innovation forecast accuracy, maximization of opportunities and development of plans to deliver against BU objectives
• Leverage synergies across retail and food service channels to maximize idea scale
• Partner with PMO organization to ensure compliance with Stagegate process design and supporting systems

• Bachelor’s Degree required; MBA or BBA preferred
• Minimum 6 plus direct Product Innovation or Marketing experience required.
• Excellent knowledge of innovation, marketing strategy, strategic business analysis, financial planning and market research fundamentals,
• Demonstrated success in leveraging consumer knowledge and insights to drive business results,
• Experience reporting to senior executives.
• Strong communication and presentation skills are required.
• A highly motivated leader with the ability to devise an excellent solution in unstructured situations,
• Proven ability to effectively manage multiple projects in a dynamic environment is required,
• Strong collaborator with demonstrated ability to lead cross…