BU Category Marketing Manager - Foodservice Poultry

Job Details:

MANAGER, CATEGORY MANAGEMENT (FOOD SERVICE POULTRY)
This is an opportunity for an analytical, strategic professional who can turn market and customer insight into action. In this role, you will lead category initiatives for our Food service Value-Added Poultry (FSVAP) business, delivering the analysis and recommendations that shape category strategy, portfolio decisions, and commercial growth.

You will own a portfolio of category products and projects and partner with Sales, Marketing, Pricing/Revenue Management, R&D, Sensory, and Innovation to align the organization and deliver results. You will also coach and develop Associate Managers.

KEY RESPONSIBILITIES Category Strategy & Planning Contribute to the annual situation assessment and category/brand strategy for FSVAP.Evaluate internal strengths and weaknesses and external opportunities and threats, including consumer, operator, and competitor dynamics.

Track progress against category priorities and recommend adjustments.

Market, Customer & Competitive Intelligence Lead monthly Circana category share tracking and reporting for FSVAP.Translate category trends, consumer and operator behavior, and competitive activity into insights and recommendations.

Assess competitor and industry capacity and the implications of market shifts.

Portfolio & Product Strategy Lead product and pricing performance assessments, quality monitoring, and competitive benchmarking.

Partner with Sensory on drivers of liking and competitive testing.

Lead white-space and gap analysis and renovation initiatives.

Lead SKU rationalization analysis and recommend portfolio actions.

Innovation & Growth Strategy Partner with Innovation to turn white-space and gap analysis into opportunities.

Identify emerging consumer and operator needs and recommend priorities.

Brand & Commercial Enablement Review Brand Marketing materials for alignment with category and customer insights.

Partner with Pricing/Revenue Management on performance and pricing decisions.

Develop and present category recommendations to Sales, Marketing, and senior leadership.

Leadership
• Coach and develop Associate Managers.
• Manage multiple complex projects and align cross-functional partners to deliver results.

REQUIREMENTS:

Education:

Bachelor's degree in business, marketing, economics, finance, or other related field; MBA preferred.

Experience:

5+ years of experience in category management, marketing, market insights, strategy, or a related field

Computer

Skills:

Proficient in Excel, Word, and PowerPoint; experience with syndicated market data (e.g., Circana) preferred.

Communication

Skills:

Excellent verbal and written communication skills.

Special

Skills:

Knowledge of the food service and/or CPG industry preferred;
Strong analytical and problem-solving skills, with the ability to turn market, customer, and competitive data into actionable insights;
Solid understanding of category, portfolio, and pricing performance;
Ability to coach and develop others;
Strong project management skills and the ability to influence cross-functional partners in a fast-paced, changing environment.

Supervisory:
Position may supervise Associate Manager direct reports

Travel: 1-4 Domestic trips per year

No sponsorship is offered for this roleLOCAL CANDIDATES WILL BE GIVEN PRIORITYAll professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI.

People Leaders should demonstrate the ability to…