Digital Strategist

Joining the PHC Group means becoming a vital player in one of the world's foremost producers and suppliers of top-tier laboratory equipment. Operating in the dynamic biomedical and diagnostics sectors, we cater to a diverse and expanding range of life science facilities. Our products are essential tools for researchers and professionals in pharmaceuticals, biotechnology, and healthcare, making a meaningful impact on advancements in these fields.

Your role with us will be an integral part of this impactful journey.

** Job Title** :
Digital Strategist

** About the Opportunity:
** The Digital Strategist will work with the Director of Marketing to develop and maintain digital marketing tech stack and digital marketing strategic plan. The Digital Marketing Coordinator is responsible for overseeing all digital channels to promote PHCbi brand products to attract, engage, convert, and retain PHCNA customers.

This role will be responsible for creating and supporting the digital strategy for a variety of target audiences and implementing that across all internal and external digital channels. The digital marketing analyst has a strong grasp of current and evolving marketing platforms, CRM, and AI tools, thrives in a collaborative environment and is comfortable with ambiguity.

** Location** :
This is a hybrid position that will report to the Wood Dale facility Tuesdays through Thursdays every week.

** What you will be doing:*
* + Assist Director of Marketing with developing and managing integrated and innovative marketing strategies and tactics for PHCbi brand products' digital platforms, growing lead generation and traffic through digital efforts:

+ Analysis of PPC, SEO, organic and paid social, and programmatic digital activity

+ Establish and monitor benchmarks for campaigns and tactics

+ Develop strategic and tactical recommendations

+ Define and build new processes/frameworks to address new marketing use cases as they arise

+ Recommend and Implement marketing tech stack improvements to support further enhancement of the digital marketing capabilities at PCHNA

+ Oversee the SEO performance of PHCbi brand products' digital platforms, ensuring we keep up to date with best practices and strategies.

+ Responsible for events management in CRM including forms creation, database uploads and maintenance.

+ Leverage marketing automation capabilities to build and maintain scalable campaigns inclusive of driving continuous campaign improvement, QA and deployment.

+ Monitoring of email marketing campaigns in Dynamics 365.

+ Utilize A/B testing, pixels, and other digital user information to inform an audience segmentation strategy for digital communications.

+ Develop and maintain dashboards and other reporting to inform the marketing team for tactical outcomes and adjustments.

+ Report on and assess campaigns based on data analysis to ensure the most effective approach to digital marketing to guide future campaigns. Advise the Marketing Director when to pivot strategies and deliverables based on this data.

+ Be the key point of contact with technical stakeholders such as IT, and support teams to ensure any challenges with the CRM platform are collaboratively addressed.

+ In collaboration with Sales Director managing Dealers, provide support to dealers and resellers in maintaining websites and product information to reflect PHCNA's current product and service offering.

+ Align with product team to update website and digital assets for PHCNA

+ Support the development of an Artificial Intelligence (AI) marketing platform for marketing automation and analysis.

+ Strong data storyteller with intermediate PowerPoint proficiency.

** What you need for success:*
* + 3-5 years of experience in developing digital marketing strategies, maintaining social media, websites, and e-mail communications including Power Bi dashboard creation.

+ Bachelor's Degree in Marketing, Media, Digital Marketing, Communications, or comparable experience.

+ At least 3 years' experience working hands-on in marketing automation implementation, with preference for building campaigns through CRM systems, preferably MS Dynamics 365.

+ Proficient in Google Analytics, SEO, and newsletter platforms/tools.

+ Passion for social media; strong awareness of emerging web trends and best practices.

+ Understanding of AI platforms and passionate about implementing AI to improve digital marketing and customer experience.

+ Deep understanding of audience segmentation, positioning, branding, messaging, and direct marketing.

+ Possess a high level of creativity and a strong knowledge across all social platforms:
Facebook, Instagram, Twitter, Linked In, You Tube and others.

+ Strong knowledge of HTML and Site Core.

** Working conditions and physical requirements*
* + Ability to sit and stand for long periods of time

+ Occasional domestic travel (5-10%)

_The hiring range for this position is:_  $70,000 - $90,000 _, plus individuals may be eligible for an annual discretionary bonus. Actual compensation within the…