Demand Generation Manager

United States or Ontario, Canada

Motus is the complete solution for managing employee driving, built for smarter personal vehicle use. With more than 90 years of proven expertise, Motus brings together reimbursement, risk mitigation, and advanced analytics into one platform that helps organizations maximize field team productivity,optimize vehicle spend, and reduce corporate risk exposure. Backed by unmatched benchmark data and time-tested best practices, Motus supports more than 700,000 drivers across 3,000+ companies andremainsthe trusted leader in employee driving programs.

At Motus, were dedicated to making Work Life better for everyone, anywhere. Our team is the heart of our culture, and we live by our Work Life Pillars every day Work Happy, Work Healthy, Work Smart, Work Anywhere, and Work Together.

Motus is seeking a Demand Generation Manager to plan, execute, and optimize programs that drive pipeline growth. This role will focus on generating demand for our new business team partnering across Marketing, BDR, and Sales to turn program engagement into qualified opportunities.

The Demand Generation Manager will create and lead cross-channel programs aligned to the broader demand generation strategy. This role will manage campaigns from brief through launch, follow-up, and performance analysis, ensuring execution is well-timed, organized, and connected to pipeline goals.

The ideal candidate combines strong campaign planning skills with hands-on execution, an understanding of B2B buyer journeys, and a proactive approach to moving work forward. They are comfortable managing cross-functional projects, using data to improve performance, and building repeatable programs that scale.

• Plan, execute, and optimize integrated demand generation campaigns and programs focused on generating qualified pipeline.
• Develop campaign briefs and activation plans that define target audiences, messaging, offers, channels, timelines, and success metrics.
• Translate pillar content, webinars, events, and product launches into coordinated campaign activities across email, nurture, digital, and sales outreach.
• Partner closely with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline priorities.
• Collaborate with Digital, Brand, Content, Events, Product Marketing, Marketing Operations, and Campaign Operations to deliver cohesive, multichannel campaigns.
• Develop segmented email and nurture programs that engage prospects and move them toward sales conversations.
• Coordinate campaign follow-up, ensuring BDR and Sales teams have the messaging, context, and resources needed to act on engagement.
• Manage campaign timelines, deliverables, and dependencies, keeping stakeholders informed and proactively addressing execution risks.
• Monitor campaign performance with Marketing Operations and Revenue Operations, tracking engagement, meetings, opportunities, pipeline, and conversion.
• Analyze results and recommend improvements to targeting, messaging, offers, and channel mix.
• Document campaign processes, tests, and learnings to strengthen execution and build repeatable programs.
• Stay current on demand generation best practices, buyer behavior, and emerging approaches.

• 45 years of B2B marketing experience
• Demonstrated experience executing multichannel campaigns and programs that contribute to qualified pipeline.
• Solid understanding of B2B buyer journeys, audience segmentation, lead nurturing, and funnel conversion.
• Experience partnering with BDR, Sales, and Enablement teams to support campaign activation and follow-up.
• Strong campaign planning and project management skills, with the ability to manage multiple programs and stakeholders.
• Experience developing campaign messaging, email copy, and briefs in partnership with Content and Product Marketing.
• Data-driven mindset, with the ability to interpret campaign results and translate insights into practical improvements.
• Hands-on experience with marketing automation and CRM platforms;
  Hub Spot and Salesforce preferred.
• Familiarity with campaign attribution and pipeline reporting.
• Clear communication skills and strong attention to detail.
• Highly organized, proactive, and comfortable operating in a fast-paced, evolving environment.
• Experience with Asana preferred.

W here required by law, Motus provides a reasonable range of compensation for specific roles. The pay range for this role is $100,000 - $115,000. Actual compensation will…