Lead Consumer Marketing Specialist, RepairPal

This role will support the Repair Pal function of our business. Established in 2007, Repair Pal is the definitive source for trusted consumer information on auto repair and service, connecting consumers with certified trustworthy mechanics throughout the United States. Repair Pal’s commitment to quality, unbiased information and integrity brings unprecedented transparency to the auto repair industry, ensures that consumers get quality work done at fair prices, and rewards the auto repair shops that are doing excellent work for their customers.

In 2024, Repair Pal was acquired by Yelp.

Repair Pal’s strategic, hands‑on Lead Consumer Marketing Specialist will own and execute all B2C omni‑channel content marketing initiatives and campaigns throughout the entire customer journey (social media, email, SMS, search), producing creative engagement and conversion efforts on Repair Pal, Yelp, and other platforms. This individual will support both external and internal marketing efforts in order to drive engagement, conversions, and retention.

This position may require travel up to 30% of the time to attend partner meetings, industry events, and trade shows.

• Partner with the Marketing Manager on execution planning, quarterly goal‑setting, and strategy in order to drive consumer engagement, shop traffic, and business KPIs.
• Collaborate with internal and external partner teams, including Product, to develop co‑branded, consumer‑facing marketing materials and ensure alignment with broad business objectives.
• Develop, maintain, and distribute turnkey marketing assets and toolkits (emails, social posts, flyers, ads, landing pages, signage, guides) for use by partners and Repair Pal Certified shops to attract, retain, and engage customers.
• Write and publish consumer‑facing content across channels (blog, email, print, social, web) to drive traffic, build brand trust, and educate car owners on auto repair and maintenance.
• Build, manage, and optimize data‑driven email campaigns in Hub Spot, leveraging CRM tools, segmentation, automation, A/B testing, and performance reporting.
• Monitor and report on the effectiveness of consumer marketing campaigns, using data to refine strategies and improve results across all channels.
• Stay current on marketing trends, automotive industry developments, and the competitive landscape to keep campaigns innovative and relevant.

• Execute all responsibilities with the highest level of integrity.
• 4+ years of experience in digital marketing, with a focus on consumer‑facing campaigns, performance measurement, and consistent, deadline‑driven execution;
  SaaS background preferred.
• Demonstrated ability to develop effective B2C marketing strategies and create compelling, consumer‑focused content that drives engagement and achieves business goals.
• Exceptional writing, storytelling, and communication skills, with experience producing brand‑aligned content across channels and adapting tone and style for different audiences.
• Basic visual design skills, with the ability to create visually engaging marketing assets that align with brand guidelines.
• Proficient in Hub Spot for email marketing, automation, list segmentation, CRM management, and reporting; strong computer skills including Google Suite, Salesforce, and related marketing tools.
• Strong understanding of marketing best practices, including email, social media, SEO, CTAs, customer journey mapping, and channel‑appropriate content.
• Creative and solutions‑oriented, with the ability to balance big‑picture strategy and practical execution, collaborate with stakeholders, and adapt based on feedback and new opportunities.
• Highly organized, detail‑oriented, and able to manage multiple projects independently in a…