School and Family Communications Manager

School and Family Communications Manager

• Position Type:
  Administrative
• Date Posted: 10/23/2026
• Location:
  
  COMMUNITY RELATIONS

8 hours per day, 260 days per year

CLASSIFICATION:
Minimum salary $64,383 per year
Salary commensurate based on education and experience

This position helps shape how WPS schools and the district connect with current families, staff, and leaders by leading clear, creative, audience-centered communications, strengthening school communications capacity, and producing Board of Education reports and presentations. This is a hands-on creative communications role that independently writes, designs, publishes, and produces digital and multimedia content while also coaching others to communicate more effectively.

The manager works as a peer to the Content and Campaigns Manager under the Director's strategic direction, priorities, and approval standards.

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field; or equivalent relevant education and professional experience. At least three years of relevant communications experience; final requirements subject to HR confirmation.
• Preferred background in K–12 or public-sector communications experience; BOE/executive production; communications consulting or training; urgent messaging; intern supervision; motion graphics; CMS administration, digital-publishing troubleshooting, and basic HTML/CSS familiarity; multilingual communications experience. Spanish proficiency is an asset.
• Portfolio demonstrating strong communications work across writing, digital publishing, visual content, and competent routine design. Work samples should show the ability to turn information into clear, engaging communications for real audiences. Demonstrated judgment, organization, stakeholder collaboration, and discretion with sensitive information.
• Demonstrated audience empathy and ability to translate complex or institutional information into clear, useful communication; strong relationship-building, facilitation, coaching, curiosity, and creative problem-solving skills.
• Working production capability in front-end website editing, Canva, Adobe creative software, direct messaging, social publishing, photography, and basic video capture and editing. Experience with project management software and basic analytics collecting and reporting. Relevant tools include Finalsite, Photoshop, Lightroom, Illustrator, Premiere Pro, Acrobat,  (or similar), and Google Analytics (or similar). We recognize that strong communications professionals bring different combinations of strengths.
  
  Candidates do not need advanced proficiency in every listed discipline at hire; demonstrated communications ability, adaptability, and a willingness to learn and build skills in areas such as video, web, design, analytics, or emerging tools are highly valued.
• Ability to produce independently, coach school communicators, apply accessibility standards, interpret basic metrics, manage competing deadlines, and recognize when escalation is required. Comfort moving between creative production, consultation, training, and operational communications as priorities change.
• Demonstrated learning orientation and willingness to build capability across new tools and disciplines, cross-train with teammates, experiment responsibly with AI-assisted workflows, and adapt as district priorities and communications practices evolve.
• Experience working with diverse cultures and backgrounds desired

• Serve as a trusted communications partner to principals and school teams, leading scalable support through monthly touchpoints, resources, training, office hours, targeted coaching, and selective visits based on need and district priorities.
• Coach school communicators on messaging, audience needs, writing, social and web practices, visual communication, content planning, and use of district tools. Design and facilitate practical workshops, training, and resources that build school-level communications capacity.
• Conduct school communications audits three times annually for accuracy, timeliness, accessibility, brand consistency, and usefulness. Use findings to prioritize coaching and improvement, document progress, and coordinate targeted corrective support where needed.
• Create templates, toolkits, and guidance for school websites, social media, calendars, and announcements. Schools retain responsibility for routine local publishing and factual…