Manager, Commerce Media

The Manager, Commerce Media (MCM) is a full-time role who reports to the Sr. Director, Commerce & Investment Strategy. The MCM will support media planning efforts for assigned accounts and work with other internal teams to develop, execute, and report on these media campaigns. Through the scope of this role, the MCM will be responsible for considering commerce media channels and vehicles as appropriate to achieve the campaign and media objectives of our clients inclusive of Retailer Media Networks, third-party partners, instore media, on and off-site retailer media, sponsored product search, and more.

The MCM will support the SDCIS in advancing the agency’s Commerce Media capabilities through the constant pursuit of expertise and knowledge of technology advancements and service offerings for Retailer Media Networks (RMNs), e-commerce platforms, shoppable media and all things related to driving commerce at retailers on behalf of our clients. The Manager, Commerce Media will contribute to thought leadership, POVs and strategy that position the agency as a best-in-class commerce agency in the eyes of our clients and prospects.

The MCM will be responsible for partnering with Integrated Media Planners and Client Leadership to deliver thoughtful recommendations to drive commerce instore and online.

Job Summary

• Support the development and execution framework of innovative commerce media plans across our internal groups and with our clients.
• In support of integrated media planners, aid in the development of overall client strategy as it relates to commerce media channels such as Retailer Media Networks and e-commerce sponsored product search, on and off-site retail media, instore media and more.
• Continue to advance knowledge of available commerce media channels from offline to online and the role they play in achieving client objectives
• Demonstrate a strong working knowledge of e-commerce platforms (Amazon, Kroger, Walmart, Albertsons, Instacart, etc.) and activation platforms (Pacvue) as well as Retailer Media Networks (Walmart Connect, Roundel, etc.)
• Contribute to the development and maintenance of the relationships with e-commerce platform partners and vetting new potential partners as the industry landscape evolves to ensure best-in-class roster of tools, platforms, and partners.
• Contribute to the relationship development with RMN and other commerce media partner reps.
• Demonstrates leadership in the e-commerce space by staying on top of the rapidly changing landscape (retail direct buying opportunities as well as 3 rd party solutions).
• Contribute to the further development and differentiation of our e-commerce offering, including our Point of Difference, our overall strategic approach, our optimization model, pricing model, future growth opportunities, etc.
• Develop media activations and strategies that balance creativity, innovation, and performance.
• Develop insights and actions that demonstrate a thorough understanding of the client's goals, platform capabilities, and results.
• Activate Commerce Media buys (hands-on-keyboard) and ensure strategic and flawless activation (budget, targeting, placement, pacing, performance, optimization, reporting) of all Commerce media campaigns as assigned.
• Further develop and implement our Commerce media process, inclusive of QA
• Demonstrate strong ability to clearly present strategies/plans/pitches to all level of clients
• Proactively seek out media opportunities and industry news to develop sharp and up-to-date approach to Commerce media, and disseminate across the team
• Own management/operations/budgets associated with Commerce media campaigns
• Supervise, mentor & guide direct reports to ensure growth and advancement
• Participate in the development of thought leadership…