Sr. Manager, International Market Insights

As a vital member of the International Insights & Analytics team, the Senior Manager, International Market Insights will lead the generation and application of customer, market and competitive insights to support rigorous, fact-based strategic and commercial decisions across the International business. The role is intentionally weighted towards primary market research and customer journey work, which will represent approximately two-thirds of the position.

The remaining one-third will focus on developing, maintaining and improving International market models. The individual will integrate qualitative and quantitative research, customer and patient journey insights, internal and external data, and market analytics into clear implications and actionable recommendations. The successful candidate will work collaboratively across Regions and Functions to build high-quality research, customer journey and market modelling capabilities, and to ensure insights are translated into strategies, priorities and commercial actions.

The role requires a detail-oriented, self-motivated leader with strong analytical, problem-solving, project management and communication skills.

• Lead end-to-end qualitative and quantitative primary market research across International markets, from business question definition and research design through fieldwork, analysis, synthesis and recommendation development.
• Advise stakeholders on fit-for-purpose research methodologies, sampling approaches and study designs, ensuring work is rigorous, efficient and aligned to the decision required.
• Translate diverse customer, patient, healthcare professional and market inputs into clear insights, implications and actionable recommendations for commercial teams and senior leaders.
• Oversee and continuously improve primary market research methodologies, standards, capabilities, governance and process efficiencies across the International organisation.
• Develop and maintain customer and patient journey frameworks, including market landscapes, buying processes, customer mapping, ecosystem mapping and key moments that influence adoption, initiative and ongoing experience.
• Create and evolve detailed customer journey maps that support go-to-market strategies for product launches, lifecycle initiatives and partnerships, reflecting customer needs at each interaction.
• Partner with regional, country, franchise and cross-functional teams to translate business and brand strategies into actionable customer journey priorities and commercial interventions.
• Document journey evolution and future-state designs as strategies, evidence and customer feedback change, ensuring alignment across functions and markets.
• Collaborate cross-functionally to guide commercial work streams and ensure insights are embedded in strategies, tactics, launch planning and prioritisation decisions.
• Manage research agency and vendor relationships, including scoping, selection, contracts, quality, timelines and budgets, as required.

• Lead the ongoing development, maintenance and improvement of International market models, working with regional, country and functional stakeholders to establish clear assumptions, inputs, definitions and outputs.
• Integrate internal and external data to size markets, understand market dynamics, evaluate growth opportunities and support strategic planning across geographies, channels, technologies and customer segments.
• Enhance market analytics and forecasting inputs used in annual and long-range planning, product and portfolio assessments, launch planning and commercial prioritisation.
• Conduct scenario and…