Digital Advertising and HubSpot Specialist

Digital Advertising & Hub Spot Specialist

Hands-On, Client-Facing Role | Paid Media, Organic Social, AI Visibility & Hub Spot

Are you a digital advertising specialist who loves being hands-on in the platforms every day and is just as confident presenting results to a client? Do you know how to build a brand’s visibility across paid media, social, traditional search, and the AI tools people now use to find answers?

Market Mentors is a dynamic and growing full-service agency with a fun, hard-working culture and both national and international clients. We are looking for a digital advertising specialist with a proven track record running comprehensive campaigns across paid search, paid social, programmatic, display, video, CTV and streaming, audio, retargeting, and geotargeting. You will own daily optimization, pacing, and budget accountability, lead our organic social publishing, and drive our AI visibility work using our proprietary platform, Max Mentor.ai,

to strengthen how our clients show up across AEO, GEO, and SEO.

This is a client-facing role. You will build media plans and proposals, present strategy and results, contribute to quarterly business reviews and annual planning, and serve as a trusted subject matter expert in client meetings. Agency experience is a strong plus but is not required.

This is a full-time, on-site position in Springfield, MA. It is not a remote or entry-level opportunity.

• Manage, optimize, and pace live campaigns daily on Google, You Tube, Facebook, Instagram, Snapchat, Spotify, Pandora, programmatic platforms, and more, including retargeting, display, and CTV
• Own campaign budgets and keep every campaign on budget and on plan
• Build media plans and digital proposals for current and prospective clients
• Manage the build of landing pages for each digital campaign
• Ensure Google Analytics and Google Ads are properly linked and conversion tracking is accurate
• Deliver monthly and quarterly reporting across paid media, organic social, SEO, AEO, and GEO, with clear insights and recommendations

• Manage organic social calendars and publishing for the agency and our clients using Hootsuite, Hub Spot, and client platforms
• Partner with our writing and creative teams and help streamline content production using AI
• Use analytics to guide what we post, when we post it, and why

• Use Max Mentor.ai, our proprietary AI visibility platform, to research and develop AEO, GEO, and SEO strategies that uncover new opportunities for our clients
• Manage the Max Mentor.ai blog workflow from generation through review, client approval, and scheduling with images
• Present AI visibility and SEO strategy to clients

• Serve as a client-facing point of contact, building trust and managing expectations
• Contribute to quarterly business reviews (QBRs) with recommendations for the upcoming quarter
• Participate in Q4 strategic planning to build our clients’ digital plans for the next fiscal year
• Facilitate Hub Spot integrations for the agency and its clients, and support Salesforce integrations as needed
• Connect media performance to CRM data so clients see leads and results, not just clicks
• Stay current on digital advertising, social media, AI visibility, and SEO trends and best practices

• Bachelor’s degree in advertising, marketing, business, communications, or a related field
• Minimum of 3 years of hands-on SEM and paid media experience
• Proficiency in Hub Spot CRM required;
  Salesforce experience a plus
• Google Ads Certification preferred
• Experience with organic social scheduling tools such as Hootsuite
• Strong analytical skills using Google Analytics, Looker Studio, and platform…