Multimedia Sales Manager - Wggb

Multimedia Sales Manager - WGGB

Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formerly known as Gray Television, Inc. It is the nation’s largest owner of top-rated local television stations and digital assets, serving 113 television markets that collectively reach about 36 percent of U.S. TV households. The portfolio includes 77 markets with the top-rated station, 100 markets with the first or second-highest-rated station, and the largest Telemundo Affiliate group with 43 markets, totaling nearly 1.5 million Hispanic TV households.

Gray also owns Gray Digital Media, a full-service digital agency, and additional media properties such as Raycom Sports, Tupelo Media Group, Power Nation Studios, and production studios Assembly Atlanta and Third Rail Studios.

WGGB, the trusted voice of Pioneer Valley, operates three major network affiliates (ABC, FOX, CBS) and a robust digital presence. It reaches over half of Western Massachusetts daily and leads the region in live local programming, news coverage, and major sporting events.

Western Mass News is seeking an organized and creative professional to lead digital/broadcast sales efforts as Multimedia Sales Manager. This role works closely with the Director of Sales to drive business development and champion digital sales.

• Drive digital revenue growth and ensure digital budgets and goals are met or exceeded, focusing on new local direct business.
• Provide digital training to the sales team.
• Recruit, hire, and onboard sales representatives.
• Assist multimedia executives in presenting and closing digital business.
• Develop sales presentations and collateral using up-to-date research materials.
• Maintain campaign tracking, delivery, and reporting to ensure campaign success.
• Oversee digital pricing and revenue forecasting.
• Promote a positive, winning culture.
• Collaborate with digital advertising consultants and advertisers at a consultative level.
• Work with the Director of Sales on revenue generation strategy and forecasting.
• Oversee all digital sales products, inventory management, and pricing strategies.

• Strong leadership skills and highly organized.
• Ability to hold team members accountable to budgets and goals while supporting their success.
• Ability to translate and communicate problems into opportunities.
• Presentation experience with excellent written and verbal communication skills.
• Ability to manage multiple projects, prioritize tasks and people, and manage time wisely.
• Strong computer skills – proficiency in PowerPoint, Excel, social media, etc.
• Minimum of two years of digital sales experience.

$80,000 - $105,000 per year (depending on experience)

Mon – Fri, 8:30 a.m. – 5:00 p.m.

Full-Time

• Comprehensive Medical (Rx), Dental, and Vision Coverage
• Health Savings Account with company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program