Social Media Associate

Embark is looking for a Social Media Associate to own our organic social channels and Tik Tok Shop, and give both a clear, recognizable brand. Roughly 70% of your time will go to organic social: strategy, content creation, community management, and a heavy emphasis on creator and influencer relations. The other 30% will go to Tik Tok Shop, where you’ll own and grow our affiliate creator program with help from our growth paid media team.

You’ll be a great fit if you’re a natural on camera, know what makes a channel feel like a brand and not just a feed, and can turn a real dog moment into a post people want to share.

Embark is on a mission to bring joy to dog lovers by offering the world’s best products and services to strengthen their bonds with the dogs in their lives. Our canine DNA test enables us to make scientific advances in personalized pet care.

Designed by world leaders in dog genetics, the Embark Dog DNA Test provides information on genetic health risks and breed make-up, allowing dog owners, breeders, and veterinarians to drive personalized care plans based on a dog’s unique genetic profile.

Organic strategy and content

• Own the organic strategy across Instagram, Tik Tok, Facebook, You Tube, Reddit, and Linked In: content series, posting cadence, and goals for each channel.
• Build a look, voice, and format people recognize before they see the logo. Test formats, hooks, and posting times, and scale what performs.
• Shoot and edit short-form video yourself, including in person at events, dog parks, shelters, and with customers and their dogs.
• Be a recurring face on our channels: host series, interview customers and Embark scientists, react to real results, and jump on the right trends.
• Brief in-house designers and freelance creators, and own the content calendar across always-on, campaign, and real-time moments.
• Hand-off a steady stream of organic and creator content worth boosting, and partner with brand, CRM, product marketing, and Customer Experience so organic social supports every launch and campaign.
• Grow reach, engagement, and followers, and report monthly with clear takeaways.

• Grow the Tik Tok Shop creator program. Proactively find and recruit new creators through targeted outreach, and manage a tiered roster with clear commission, sample, and content expectations.
• Be the day-to-day voice for creators. Respond to creator DMs, engage in the comments on their content, and keep them briefed on what’s converting and what’s coming. Bring winning hooks and formats back into Embark’s own social content.
• Track creator-level performance (GMV, conversion, top-performing content) and keep a pulse on overall Shop trends. Use those insights to guide who to recruit, which creators to invest in, and what content to brief next.

• Find, vet, and manage creators and UGC partners: outreach, negotiation, briefs, deliverables, usage rights, seeding, and budget.
• Build a core group of creators and dog accounts into Embark’s extended cast, and keep developing new ones.

• Respond to comments and DMs in Embark’s voice, share fan content, route support questions to Customer Experience, and flag trends and brand risks fast.

• 2-4 years managing social media for a consumer brand, with a portfolio that shows content you made, the growth it drove, and formats that gave a channel a distinct identity.
• Confidence on camera, with examples of you hosting or appearing in video.
• Strong short-form video skills, from shooting on a phone to editing a finished post (Cap Cut, Premiere, or similar).
• Experience briefing and managing creators or freelancers, including negotiation,…