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Marketing and Outreach Coordinator

Job in Springfield, Hampden County, Massachusetts, 01119, USA
Listing for: Greater Springfield Senior Services, Inc.
Full Time position
Listed on 2026-01-05
Job specializations:
  • Non-Profit & Social Impact
    PR / Communications
  • Marketing / Advertising / PR
    PR / Communications, Digital Marketing
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Join to apply for the Marketing and Outreach Coordinator role at Greater Springfield Senior Services, Inc.

Full-time, 35 hours per week. Limited hybrid remote options after probation. Spanish-speaking bilingual candidates are strongly encouraged.

Marketing, Communications, and Social Media
  • Lead the agency's social media presence across all platforms, with a primary focus on content creation, engagement, and collaboration with internal programs and external partners.
  • Create, edit, and manage high-quality written and visual content for print and digital platforms, including social media, website updates, and digital newsletters.
  • In collaboration with Department leadership, help establish a consistent agency brand voice and visual identity across all marketing and outreach materials.
  • Take, edit, and curate original photos to support social media, marketing, and outreach efforts.
  • Develop, update, and organize agency marketing materials such as brochures, fact sheets, flyers, infographics, and promotional items.
  • Coordinate with the Community Services Director on the development and production of the agency's Annual Impact Report.
  • Monitor and respond to inquiries received through agency social media and outreach channels, routing requests as appropriate.
Outreach and Community Engagement
  • Serve as the central point of coordination for outreach activities across departments to ensure consistency, efficiency, and alignment with agency priorities.
  • Receive, organize, and manage outreach requests from internal programs and external partners, including scheduling, preparation of materials, attendance, and follow-up.
  • Professionally represent the agency at community events, job fairs, tabling events, presentations, and meetings.
  • Assist departmental leadership with planning and implementation of agency-wide events and campaigns, including but not limited to the Annual Community Impact Luncheon, March for Meals, and other special initiatives.
  • Attend and take meeting minutes for the GSSSI Advisory Committee and other designated committees as assigned.
  • Support the Community Services Director with the Federal Area Plan process, including focus group coordination, demographic research, data compilation, and documentation.
Volunteer Recruitment and Onboarding
  • Lead and coordinate agency-wide volunteer recruitment efforts in collaboration with program managers and leadership.
  • Develop and implement outreach strategies to attract volunteers through social media, community partnerships, events, and targeted campaigns.
  • Create and maintain systems to support consistent volunteer onboarding across programs, including orientation materials, communication, and scheduling support.
  • Serve as a primary point of contact for prospective and new volunteers, ensuring a welcoming and organized onboarding experience.
  • Coordinate with program staff and the Training Coordinator to track onboarding progress, required documentation, and training needs.

Public Service Loan Forgiveness (PSLF):
If you are employed by a not-for-profit organization such as GSSSI, you may be eligible for the PSLF Program for student loans.

Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing, Public Relations, and Writing/Editing
Industries
  • Individual and Family Services
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