Performance Marketing Analyst

Performance Marketing Analyst

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Performance Marketing Analytics team is responsible for marketing efficiency; ensuring marketing is hitting overall customer goals, channels are performing to return on ad spend targets, and campaigns are accomplishing business objectives. Leveraging internal databases and third‑party platforms, this team member builds and analyses reports, administers key marketing/CRM tools, delivers insights to cross‑functional teams (print, broadcast media, customer marketing, category marketing), and identifies opportunities to hit targets or improve efficiency.

Ideal candidates enjoy cross‑functional collaboration, are self‑starters who can create relevant reports from scratch, act as a “power user” of key martech/CRM platforms, synthesize results across broad sets of data, and proactively recommend data‑driven, technology‑enabled solutions.

• Create ad‑hoc and automated reports leveraging SQL and point‑and‑click environments.
• Analyze results and translate findings into deck‑based readouts.
• Create data‑based recommendations for campaign marketing segmentation, customer acquisition, retention, reactivation and track performance.
• Design marketing tests across various channels.
• Work with business owners to ensure confidence in customer segmentation across platforms and programs (support definition and deployment of audiences).
• Partner with channel and campaign owners to propose KPIs for programs not currently tracked.
• Serve as a power user and light administrator for key marketing platforms (e.g., CRM, ESP, CDP), including basic configuration, list/segment management and data validation.
• Help troubleshoot data and integration issues across marketing platforms and coordinate with internal teams or vendors as needed.
• Document repeatable martech/CRM processes and audience strategies to support scale and knowledge sharing.
• All other duties as assigned.

• Bachelor’s Degree in Marketing, Research, Statistics or Economics.
• Minimum 2 years of analytical experience, CRM or customer analytics experience.
• Hands‑on experience in at least one CRM or marketing automation platform (e.g., Salesforce, Dynamics, Hub Spot, Adobe/Oracle, ESPs, CDPs), including building audiences or campaign lists.

• Experience creating reports from a variety of tools (Adobe, Google, Domo, ESPs, CDPs, CRM).
• Strong understanding of retail, e‑commerce, customer analytics and media channels and how customer data flows across systems.
• Ability to query complex data warehouses and aggregate data for strategic reporting.
• Strong communication skills across various levels of stakeholders in the organization.
• Proactive in identifying potential data‑based and platform‑based opportunities and escalating those to program owners.
• Willingness to ask for feedback and priorities from cross‑functional business partners to ensure relevance in reporting and analysis and martech enhancements.
• Ability to balance strategic thinking and disciplined analytical practices with flexibility in a fast‑paced retail environment.
• Ability to sort through large amounts of data, validate and improve data sources, and develop a consistent, actionable business narrative while documenting key processes and configuration decisions.

• Available for occasional travel as needed (research‑based).

• Regular computer work and sitting.
• Occasional walking and standing.
• Seldom/never lifts up to 50 lbs.

• Performs tasks and duties under general supervision, using established procedures and innovation, chooses from limited alternatives to resolve problems. Occasional independent judgement is required to complete work assignments. Often makes recommendations to work procedures, policies, and practices.

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Enjoy discounts on retail merchandise, our restaurants, world‑class resorts and conservation…