Rental Branch Manager

For more than 100 years, Fabick Cat has been built on a simple commitment, "To Ever Serve Our Customers Better", by taking care of our customers, taking care of our people and doing the job right. From our beginnings as a family-owned business to the trusted CAT dealership we are today, our history is defined by strong relationships, technical expertise and an unwavering commitment to the communities we serve throughout the Midwest.

Our commitment to our customers, our employees and the communities we serve remains at the heart of who we are. As part of Caterpillar, we bring together Fabick Cat's deep Midwest roots and reputation for service with the resources, innovation and opportunities of a global industry leader.

Our history got us here. Our people and our commitment to our customers will carry us forward to the next chapter of Fabick Cat.

Job Summary:

The Rental Branch Manager runs a Fabick Cat Rentals branch as a local business. With the Rental Sales Representatives and the branch operations team reporting directly to this role, the Branch Manager leads one team toward one set of goals: win and keep customers, grow profitable revenue, and put equipment in customers’ hands that is safe, ready, and on time.

This is a role for a leader who wants real ownership and a clear line between effort and results. The branch’s numbers, people, customer experience, and safety record all sit with the Branch Manager. It suits someone who likes being close to customers and the work, and building a team that wins together.

Scope of authority:
The Branch Manager supervises all branch employees, including the Rental Sales Representatives. This includes hiring, assigning work, setting performance expectations, coaching, and managing performance and discipline in partnership with Human Resources. The Branch Manager approves rates and deals within Fabick pricing guidelines and manages branch spending to the approved budget. Decisions outside those limits, such as pricing exceptions, fleet purchases, and changes affecting other branches, go to the Region Rental Manager and the shared support teams.

Responsibilities:

Sales Leadership and Growth

• Lead the branch’s Rental Sales Representatives: set activity and results expectations, coach in the field, review results regularly, and hold the team accountable for pipeline, customer relationships, and revenue.
• Build and run the branch sales plan, using market conditions, customer needs, and competitor activity to decide where the branch will grow.
• Win new customers and grow existing accounts; personally own key relationships and join representatives on important calls.
• Approve rates and deals within Fabick pricing guidelines, weighing customer value, competitive conditions, fleet availability, and margin. Bring exceptions to the Region Rental Manager.
• Hire, onboard, and develop the branch team, including future leaders. Make hiring decisions and recommend promotions, pay changes, and separations in partnership with Human Resources and the Region Rental Manager.
• Set clear expectations, give regular feedback, complete performance reviews, and address performance or conduct issues promptly and fairly.
• Build one branch team, with sales, counter, yard, and service working toward shared goals and recognized for shared wins.
• Model Fabick’s STRIDE values and build a workplace grounded in trust, respect, and accountability.

Safety

• Lead a culture where employees protect each other and every unit goes out safe and rent-ready.
• Ensure training, inspections, and audits are completed, and that the branch complies with company policy, OSHA, DOT, and other regulatory requirements.

Customer Experience

• Build a service-first culture based on responsiveness, reliability, and follow-through, and…