Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Springfield, MO (on-site 5 days per week)

Type: Full-Time

Pay: $60,000 to $72,000 annually (bonus eligible)

About Us

At Anything Possible Brands
, we’re in the business of disrupting the fishing category with extraordinary gear that makes fishing easy and exciting. We create products that make it easier for everyone—newbies to die-hards—to get out there and make the most of every cast.

We’re looking for a Digital Marketing Manager who can bring that high energy to our digital world. This digital marketing expert will be a critical contributor to our dynamic, multi-brand marketing organization as we continue to win market share and accelerate growth. If you live and breathe ecommerce, love fishing, and have a thing for content that converts, keep reading. This individual contributor role reports to the Sr Director of Marketing and is supported by a network of agencies.

What

You’ll Do (aka Your Tacklebox of Responsibilities)

You’ll be our digital brand-builder, turning insights, content, and campaigns into awareness, conversion, and loyalty across DTC and marketplace channels.

Build and grow our CPG brands digitally

• Translate brand positioning into compelling digital strategies and campaigns that drive awareness, trial, and repeat across key consumer segments.
• Ensure all digital touchpoints consistently express our brand voice and visual identity.

Lead paid and organic social media

• Build and manage an organic social media content strategy that reflects our brand’s vibe and fuels community engagement.
• Plan and optimize paid social campaigns to drive both upper-funnel awareness and lower-funnel performance.
• Develop and execute social selling strategies on platforms such as Meta and Tik Tok (e.g., shoppable posts, Tik Tok Shop, and in-platform checkout experiences) to drive direct revenue.
• Use platform analytics and testing to refine creative, audiences, and formats for continuous improvement.

Drive CRM (Klaviyo)

• Own our email marketing calendar in Klaviyo—from growing our first-party database to campaign planning and flows, segmentation, and testing.
• Develop lifecycle journeys (welcome, abandoned cart, post-purchase, win-back) that increase LTV and build deeper brand relationships.
• Analyze performance (opens, clicks, revenue, retention) and iterate on content, offers, and triggers.

Leverage Circana & performance data for more intelligent decisions

• Pull, interpret, and analyze Circana retail scan data to understand category dynamics, retail mix, market share performance, and identify white space.
• Translate insights into clear recommendations for pricing, product, and retail initiatives.

Own Bazaarvoice and Amazon Ratings & Reviews health

• Manage our Bazaarvoice programs to increase review volume, quality, and recency across key retailers and our own channels.
• Identify product issues and partner with cross-functional teams to address root causes.
• Monitor and respond to Amazon ratings & reviews.
• Activate review content across marketing channels to build credibility and conversion.

Content & campaign execution

• Lead the planning, execution, and analysis of digital content and promotional campaigns across email, social, and ecommerce touchpoints.
• Manage asset library and content calendars, brief agencies/creators, and ensure deliverables align with brand standards and campaign objectives.
• Track KPIs and optimize in real-time to ensure campaigns hit performance goals.

Support e-commerce marketing (DTC & Amazon)

• Help develop and execute strategies to drive traffic, conversion, and repeat on our DTC site (Shopify), B2B site (Shopify) Amazon, , and other retail marketplace storefronts.
• Assist with the optimization and management of ecommerce content to drive conversion.

You're Our Kind of Person If You

• 5 years of CPG digital marketing and ecommerce experience plus a bachelor’s degree in marketing or communications.
• Or no degree, but must have at least 7 years of relevant experience along with up-to-date digital marketing certifications.
• Bonus points for AI-marketing literacy and/or outdoor/fishing industry background.
• Know how to maximize profitability on DTC and e-commerce channels, especially…