Digital Marketing Manager

Location: Springfield, MO (on-site 5 days per week)

Type: Full-Time

Pay: $60,000 to $72,000 annually (bonus eligible)

At Anything Possible Brands
, we’re disrupting the fishing category with extraordinary gear that makes fishing easy and exciting. We create products that make it easier for everyone—newbies to die-hards—to get out there and make the most of every cast.

We’re looking for a Digital Marketing Manager who can bring high energy to our digital world. This individual contributor role reports to the Sr Director of Marketing and is supported by a network of agencies.

Turn insights, content, and campaigns into awareness, conversion, and loyalty across DTC and marketplace channels.

• Translate brand positioning into compelling digital strategies and campaigns that drive awareness, trial, and repeat across key consumer segments.
• Ensure all digital touchpoints consistently express our brand voice and visual identity.

Lead paid and organic social media.

• Build and manage an organic social media content strategy that reflects our brand’s vibe and fuels community engagement.
• Plan and optimize paid social campaigns to drive both upper-funnel awareness and lower-funnel performance.
• Develop and execute social selling strategies on platforms such as Meta and Tik Tok to drive direct revenue.
• Use platform analytics and testing to refine creative, audiences, and formats for continuous improvement.
• Own our email marketing calendar in Klaviyo—grow our first-party database, plan campaigns, flows, segmentation, and testing.
• Develop lifecycle journeys that increase LTV and build deeper brand relationships.
• Analyze performance and iterate on content, offers, and triggers.

Leverage Circana & performance data for more intelligent decisions.

• Pull, interpret, and analyze Circana retail scan data to understand category dynamics, retail mix, market share performance, and identify white space.
• Translate insights into clear recommendations for pricing, product, and retail initiatives.

Own Bazaarvoice and Amazon Ratings & Reviews health.

• Manage our Bazaarvoice programs to increase review volume, quality, and recency across key retailers and our own channels.
• Identify product issues and partner with cross-functional teams to address root causes.
• Monitor and respond to Amazon ratings & reviews.
• Activate review content across marketing channels to build credibility and conversion.
• Plan, execute, and analyze digital content and promotional campaigns across email, social, and e-commerce touchpoints.
• Manage asset library and content calendars, brief agencies/creators, and ensure deliverables align with brand standards and campaign objectives.
• Track KPIs and optimize in real-time to ensure campaigns hit performance goals.

Support e-commerce marketing (DTC & Amazon).

• Help develop and execute strategies to drive traffic, conversion, and repeat on our DTC site (Shopify), B2B site (Shopify), Amazon, , and other retail marketplaces.
• Assist with the optimization and management of ecommerce content to drive conversion.