Senior Digital Merchandiser

Position Summary

The Senior Digital Merchandiser will play a pivotal role in enhancing our product visibility and maximizing our online sales potential in the Fish/Marine Categories. With a blend of creative vision and data-driven insight, this role will refine the online customer journey, ensuring a seamless and engaging shopping experience that aligns with our brand's identity and goals.

• Lead the development and execution of innovative merchandising strategies to drive sales growth and increase customer engagement across all online platforms.
• Partner with buying, planning, and marketing teams to ensure strategic alignment of product assortments with inventory management, promotional activities, and marketing calendar.
• Analyze and interpret complex data from various analytics platforms to understand customer behavior, optimize product placement, and increase conversion rates.
• Oversee the visual merchandising of product categories, ensuring an aesthetically pleasing and intuitive user experience.
• Ensure product information, descriptions, and multimedia content are accurate, compelling, and optimized for SEO & other digital marketing channels.
• Manage the daily maintenance of the online product catalog, including product launches, listing updates, and pricing adjustments.
• Work in unison with cross‑functional teams to align online promotions, marketing campaigns, and content with the overarching brand strategy, ensuring a consistent brand voice and message.
• Stay abreast of industry trends, competitor strategies, and emerging digital technologies to maintain a competitive edge in the market.
• Train, mentor and develop new Outfitters, fostering a culture of continuous learning and improvement.

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Minimum of 3+ years of experience in digital merchandising, with a proven track record of success in an e‑commerce environment.

• Strong leadership skills with experience managing a team.
• Expertise in web analytics tools (e.g., Google Analytics), e‑commerce platforms, and SEO best practices.
• Advanced proficiency in Microsoft Office Suite, particularly Excel, and experience with content management systems.
• Excellent analytical skills with the ability to synthesize complex data into actionable strategies.
• Outstanding organizational and project management skills, with the capacity to prioritize and manage multiple projects under tight deadlines.
• Exceptional communication and collaboration skills, with the ability to influence and engage direct and indirect reports and peers.

• N/A

Regularly sits and works with computers

Occasionally stands and walks

Seldom / Never lifts up to 50 lbs.

Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans. Day‑to‑day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.

Enjoy discounts on retail merchandise, our restaurants, world‑class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at