Brand Ambassador Springfield, MO

Overview

At Curio Wellness, we empower people to thrive by adapting plant nature to human nature. We encourage our employees to be bold, challenge the status quo, push boundaries, be exceptional, deliver top‑quality results, raise the bar, be well, prioritize health and happiness, and make a positive impact. Curio Wellness is committed to transforming the conversation around cannabis, fostering a deeper understanding of its benefits, and ensuring that every product we offer meets the highest standards.

The Curio Wellness Brand Ambassador represents Maryland’s #1 cannabis brand and helps achieve the Company’s annual market share growth goals. The role visits dispensaries weekly, engages with dispensary agents, delivers product information, initiates events, and supports brand awareness activities.

• Support a Field Sales Representative in their territory by:
• Hosting a minimum of 24 pop‑ups per month at the dispensaries in the region
• Understanding a dispensary’s inventory suggesting/organizing pop‑ups designed to increase the sell‑through of specific products or product lines
• Deliver SWAG to dispensary staff, as needed
• Deliver gifts‑with‑purchase to the dispensary to support a promotion, as needed
• Bi‑weekly visits to each dispensary in the region to:
• Deliver and install marketing materials and refresh existing materials, e.g. brochures, postcards, stickers, etc.
• Monitor and correct, as needed, the use of digital marketing materials and print collateral in‑store so it meets the guidelines provided by CW Marketing Team
• Assist dispensary partner with merchandising display packaging, printed educational materials, and uploading digital marketing assets to dispensary’s displays and online menu, upon request.
• Develop a rapport and trust with dispensary management
• Develop a rapport and trust with dispensary agents; the Brand Ambassador should be seen as an educational resource and trusted expert on cannabis product knowledge
• Solicit dispensary agents for product feedback
• Identify opportunities to offer budtender training or samples to improve staff’s product knowledge
• Schedule and staff a minimum of 24 pop‑ups at dispensary locations to meet patients, solicit product feedback, collect e‑mail addresses for CW distribution list, distribute product information, and gifts‑with‑purchase.>
• Offer quarterly brand trainings to dispensary staff to ensure dispensary agents understand the tenants of Curio Wellness, Dixie (MD), Edie Parker, Fuzed, Kaviar, Happy Eddie and Smokiez products (MD).
• Observe and communicate new products and market information to Field Sales Representative
• Observe and communicate marketing initiatives by competitor brands to Field Marketing Manager, Curio Wellness Brands
• Create content and post to a dedicated IG account for CW Brand Ambassador team
• Represent Curio Wellness at cannabis industry events and activations
• Represent Curio Wellness at non‑cannabis events and activations
• Assist with setup and staffing at large‑scale, multi‑day, sponsorship events, such as CFG Arena and/or The Baltimore Marathon
• Memorialize dispensary visits and activities in Repsly
• Comply with all HR policies including confidentiality and non‑disclosure

• The ideal candidate will embrace a mindset of Extreme Ownership, taking full responsibility for their contributions and driving positive outcomes
• 3+ years’ experience in cannabis, pharmaceutical or consumer product goods marketing
• Proven ability to build customer and consumer relationships in support of brand and product awareness
• Strong presentation, communication, and negotiation skills
• Experience with field marketing software or customer relationship management software
• Highly motivated, self‑directed, innovative, and able to work independently or among teams with keen judgement, common sense and resourcefulness
• Adapts and thrives in a demanding, fast‑paced environment
• Personal vehicle and ability to drive to dispensaries in designated territory as well as to HQ weekly for General Sales Meeting
• Existing knowledge of the cannabis market preferred
• Excellent communication skills, particularly verbal, including strong presentation skills
• Flex schedule—this…