Digital Category Coordinator

Digital Category Coordinator – O'REilly Auto Parts

The Coordinator will create and manage processes that build a best‑in‑class online customer experience for our categories and products, while driving continuous improvement of the user experience. This position collaborates with multiple departments in order to achieve their goals including Merchandise, Catalog, Marketing, etc.

• Collaborate with multiple internal teams and external suppliers to curate and enhance product content for display online, including product sort, product titles, images/videos, product descriptions, and product/fitment attributes.
• Provide actionable insights as the data‑driven subject matter expert on traffic, content, customer behavior, and online merchandising within a specific set of categories.
• Utilize internal tools and other assets to monitor and evaluate the competitive landscape to advance knowledge on digital marketing and merchandising trends for products and categories.
• Produce digital insights and assessments for the overall line review process with analysis of online sales information such as sales trends, gross profit trends, SKU levels, and content reviews.
• Coordinate and communicate a plan to improve the go‑to‑market digital strategy and online product curation to impact all selling channels including retail/professional websites and stores.
• Set and evaluate monthly and annual goals for online category team members based on past performance in areas of online sales, organic search rank, click‑through rate to detail pages, etc. Report regularly on findings and make recommendations to improve performance.
• Use internal and external tools (NPD, APT, Google Analytics, DOMO, Fore See, etc.) to analyze site metrics, customer research, and related data to identify opportunities to improve merchandising and the customer experience across the digital platforms and various product categories.
• Drive improvements to the digital platforms through feature, enhancement and content development and execution, increasing search volume, clicks, conversion rate, and revenue. Contribute to the website sprint/release process with projects based on ROI and business value such as solution design, development planning, user acceptance testing, etc.
• Collaborate across departments to drive partnerships on a variety of projects to ensure an omnichannel customer experience across all touch points focusing on onsite and organic search as well as product content like organic rank, new product loads, product sort, planogram changes, etc.
• Consistently facilitate, generate, and communicate reports to stakeholders on key metrics and provide insights and recommendations for growth and best practices.
• Work directly with suppliers and internal teams to achieve online goals while maintaining a high‑degree of confidentiality.
• Collaborate to actively manage inventory issues and catalog flags for visibility online.
• All other duties as assigned.

• High school diploma or equivalent (GED).
• Advanced knowledge of and experience utilizing Microsoft Word, Excel and PowerPoint.
• Excellent attention to detail.
• Analytical and process‑oriented; comfortable working with large data sets and making data‑driven decisions.
• Excellent written and verbal communication skills.
• Comfortable in a cross‑functional work environment with an ability to motivate and influence work.
• Ability to navigate through ambiguous and subjective situations.

• Bachelor degree with 3–4 years of experience in digital business, merchandising, development, etc. or equivalent.
• Experience with web and sales analytics strongly preferred (NPD, APT, Google Analytics, Microstrategy, Fore See, etc.).
• Automotive and automotive retailing knowledge.
• O'REilly store experience.
• O'Reilly Auto Parts has a proven track record of growth and stability. O'Reilly is full of successful career stories and believes in a strong promote‑from‑within philosophy, encouraging you to grow your career along with the organization.

• Competitive wages & paid time off.
• Stock purchase plan & 401(k) with employer contributions…