Senior Sales Planning Lead – Brand & Analytics

Join our dynamic and thriving footwear company as a Manager, Sales Planning in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

• Create pre-season item and category plans that deliver brand growth objectives
• Collaborate on line plan- providing direction to maximize key item sales; discuss changes to mix, flow, price points, etc.
• Identify and grow key items that drove prior year wholesale and retail results to grow Brand footwear market share
• Identify product growth categories through higher analytics and develop category sales plan
• Prepare hindsight analysis leveraging assortment analytics to identify opportunities for future plans and strategies
• Develop Directed Assortment by Product and volume Tier
• Build seasonal assortment by tier (A, B, C designation) based on product strategies, category mix targets, and design vision to guide account assortment plans
• Develop balanced and compelling assortments that align with seasonal brand strategies; highlight major program opportunities and key account exclusives
• Focus on item productivity- executing edit to win strategy while reducing unprofitability; analyze style/color forecasts to ensure key items are optimized
• Incorporate Consumer analytics in assortment discussion and decisions
• Manage dropship like a retailer
• Forecast inventory needs that drive financial goals for all dropship customers
• Analyze item level sales to stock for web inventory;
  Leverage rapid re-order and promotions to optimize inventory
• Develop sales strategies in concert with Account Executives / account owners for account level promotion planning
• Diagnose and liquidate underperforming items to maximize profitability
• Partner on monthly buy to ensure account sales plan and category growth objectives are delivered
• Own the Brand Sales and Operating Plan responsibilities; analyze at an account and category level to validate buy plan meets financial and growth objectives
• Leverage division buys to test new items/categories, close financial gaps, and backup key items
• Ensure buy planning/receipts align with Corporate Turn and Warehouse expense expectations

• Serve as liaison for Sales, Margin, and Operating Profit Forecasts
• Collaborate with Sales team to track against and provide accurate projections to ensure Corporate Financial metrics are met.
• Identify in-season opportunities to drive the business; analyze retail sales to stock, maintain key item flows and ladder plans to create receipt opportunities for key accounts
• Manage account profitability: maximizing Sales and executing markdowns to ensure internal and retailer margin and profitability targets are achieved

Perks you will enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including health benefits and PTO, visit
• Get Paid When You Want:
  Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through Comp Psych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
• Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO

Qualifications that make you the perfect fit!

• Bachelor’s degree in Business related field
• 5+ years Sales, Sales Planning, or Analytics experience
• 5+ years of total Retail/ Wholesale experience

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