Cetaphil Brand Manager, Consumer

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science‑based portfolio of premium flagship brands and services that span the full spectrum of the fast‑growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body’s largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals.

Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

Title:

Brand Manager Department:
Consumer, Cetaphil

Location:

Miami

Job Summary We are looking for a strategic, detail‑oriented, and consumer‑first Brand Manager (BM) to support the U.S. commercialization plans and core portfolio management for Cetaphil Skincare. This role plays a key part in ensuring the continued success of the brand—supporting core products, the optimization of existing SKUs and new product innovation across U.S. retail channels. This position reports to the Senior Brand Manager / Director on the brand to support the marketing planning, reporting and commercialization of the core portfolio, partnering with cross‑functional teams such as sales, analytics, finance, regulatory, and legal based in the US.

Commercialization & Go-To-Market Execution (U.S. Market Focus) (30%) Support the execution of 360° marketing plans for new innovations and core portfolio priorities in the U.S. Collaborate with Global Marketing, U.S. Trade Marketing, Sales, Ecommerce, Media, and PRC teams to support launch execution Support creative development of US specific marketing materials Monitor in‑market execution and performance, flagging issues or opportunities and recommending optimizations Help manage timelines and deliverables to ensure commercial readiness across channels and customers Contribute to consumer promotions,, ecommerce and shopper marketing program execution to drive in‑store activation including displays

Cross‑Functional & Retail Collaboration (25%) Serve as the day‑to‑day project coordinator across multiple work streams (innovation, core, and go‑to‑market) Collaborate with R&D, Sales, Trade, Creative, Regulatory, Packaging, and Supply Chain to align and execute plans Partner with Global Marketing to adapt global assets meet U.S.

-specific needs and retailer requirements

U.S. Market Analytics & Insights (20%) Use syndicated data (Circana/IRI, Numerator) and shopper/consumer insights to inform business decisions Monitor competitive landscape and trends to identify threats, opportunities, and white space within the U.S. market Track and report performance initiatives to guide marketing and commercial strategies

Core Portfolio Management (15%) Help manage and optimize the core product portfolio, ensuring continued relevance, competitiveness, and consumer appeal Analyze SKU performance and support lifecycle decisions, including potential discontinuations, value optimization, and pack/price architecture improvements Coordinate with supply chain and sales to address any core product supply, forecasting, or packaging issues Support promotional planning and demand‑driving activities for hero SKUs and top‑performing core items

Innovation & Product Development Support (10%) Partner with brand, R&D, and Global Marketing teams to help identify and evaluate new product opportunities tailored to the U.S. market within core portfolio Support development of U.S. innovation briefs, including pricing, positioning, packaging, claims, and consumer insights Assist in coordinating consumer research and…