Associate Producer, Visual Content

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses.

We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co.

Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visitUSA TODAY is seeking an Associate Producer, Visual Content to join its national photo and video team.

This role combines content programming, AI-assisted video production, and visual storytelling through galleries and playlists. This role will be specifically focused on USA TODAY's entertainment vertical and will play a critical role in identifying and covering red carpet moments, celebrity interviews, behind-the-scenes footage, and viral entertainment trends.

We're looking for a digital-first journalist who understands audience behavior, thrives in a fast-paced environment, and can create, optimize, and distribute visual content across platforms. This role will help drive audience growth, engagement, and revenue through strategic programming and scalable content production using AI-powered platforms and tools.

• Program and optimize visual content across USA TODAY, Network sites, mobile apps, articles, playlists, galleries, and social platforms.
• Serve as a centralized programming resource, making real-time editorial decisions to maximize audience engagement and content performance.
• Monitor analytics using tools such as Parse.ly and Google Analytics to inform programming strategy.
• Monitor real-time analytics and entertainment trends to identify visual opportunities and adjust content strategy accordingly.
• Write compelling headlines, metadata, descriptions, and promotional copy optimized for SEO and audience growth.
• Identify, source, and distribute the most relevant in-house, third-party, and publicly available content while ensuring editorial quality and rights compliance.
• Manage automated and third-party video feeds, playlists, and related content experiences.

• Serve as the national hub for AI-assisted video creation using platforms such as Stringr, Wochit, and future automation tools.
• Produce high-volume short-form video content for breaking news, service journalism, entertainment, sports, obituaries, trending topics, and high-interest local stories.
• Create vertical video optimized for platforms including Tik Tok, Instagram Reels, Facebook, and You Tube Shorts.
• Repurpose automated and AI-generated content for owned and social platforms.
• Fulfill newsroom video requests and support priority local markets…