Senior Product Marketing Manager

At Colibri Group, culture is at the heart of everything we do. Our values Love, Joy, Boldness, Teamwork, and Curiosity guide how we work together, support our customers, and make a difference in the communities we serve.

Colibri Group is a leader in online professional education, serving more than one million learners each year across a family of trusted education brands. Our Healthcare B2B business supports organizations and professionals across a growing portfolio of education products and solutions, including offerings under TRC. As we expand beyond pharmacy into a broader, multiprofessional healthcare audience, strong product marketing will help us bring a clearer, more connected story to market.

We're looking for a Senior Product Marketing Manager to define how Colibri positions, launches, and grows its Healthcare B2B products and solutions. You'll turn customer and market insight into compelling product stories, focused go-to-market plans, and practical tools that help our teams connect with the right buyers. This is an individual contributor role reporting to the Head of B2B Marketing. You'll own positioning and messaging, competitive intelligence, launch readiness, and sales enablement across a growing portfolio.

You'll partner closely with Product, Sales, Marketing, Client Success, and other teams to move work forward and build alignment—without needing direct reporting authority.

We're looking for a hands-on product marketer who understands complex B2B buying decisions, is comfortable asking thoughtful questions, and can bring people together to solve problems. You should enjoy shaping strategy, digging into research, pushing launches forward, and making technical or multifaceted solutions easy to understand.

• Own the Healthcare B2B product marketing approach, including priorities, positioning, messaging, and go-to-market plans across a growing product portfolio
• Build clear value propositions, buyer personas, segmentation, and customer journeys that reflect how healthcare organizations evaluate and purchase solutions
• Lead customer and competitive research, develop competitive frameworks, and turn market intelligence into useful recommendations for Marketing, Sales, and Product
• Partner with Product Managers to bring customer needs and market opportunities into product planning and roadmap discussions
• Lead product launches from planning through market readiness, aligning narratives, messaging, customer-facing content, and cross-functional deliverables
• Equip Sales and go-to-market teams with practical resources, competitive insights, and consistent messages that help them tell the broader portfolio story
• Bring together Product, Engineering, Sales, Client Success, Marketing, and Content partners to resolve challenges, align priorities, and keep initiatives moving
• Define and track meaningful measures of launch performance, customer adoption, engagement, and business impact; use insights to improve future plans

• 6+ years of hands-on product marketing experience in B2B or enterprise software, with the judgment to operate at a senior level
• Current or recent ownership of core product marketing work, including go-to-market strategy, product launches, positioning, and messaging—not simply campaign support
• A demonstrated track record of bringing complex products, platforms, or product portfolios to market and translating customer needs into compelling value propositions
• Experience working directly with Product Managers, Sales, and Marketing teams throughout the product lifecycle, including building alignment without direct authority
• Strong customer and competitive research skills, including the ability to develop frameworks and communicate…