Market Development Manager

Oldcastle, a CRH company, is reinventing what's possible in building solutions. We are the leading provider of innovative outdoor living products and utility infrastructure solutions for the water, energy, and communications markets throughout North America. We're a trusted and strategic partner to engineers, contractors, distributors, specifiers, retailers, and homeowners alike as the manufacturer of precast concrete, polymer concrete, and plastic infrastructure products.

Our portfolio of brands includes Oldcastle APG, Oldcastle Infrastructure, Belgard® hardscape, Echelon® Masonry, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, and Techniseal® sands and sealant technologies.

The Market Development Manager is responsible for building end-user relationships, increasing preference for company products, and generating incremental demand across the assigned territory. This field-based role engages contractors, specialty installers, masons, builders, designers, and other key end users to influence product selection, demonstrate product performance, identify project opportunities, and drive pull-through sales through dealers and distribution partners.

Working closely with the regional sales organization, the Market Development Manager develops qualified relationships and opportunities that Sales can convert into profitable revenue. The role also provides market intelligence, identifies competitive threats, and supports programs that create ongoing customer demand. This is a non-commissioned position focused on creating demand and influencing purchasing decisions before the transaction occurs.

This is a remote role. This person must be based in Eastern PA or NJ.

• Build relationships with high-potential contractors, masons, builders, and other end users through disciplined territory management and target-account development to increase product penetration, repeat purchases, and share of wallet
• Identify and evaluate emerging market segments, applications, and customer groups, and develop strategies to expand the company's presence
• Conduct field and jobsite visits, product demonstrations, and contractor training to build product preference; communicate features, benefits, applications, and performance advantages, and coordinate internal support for customer questions and application challenges
• Generate demand by identifying upcoming projects, engaging stakeholders early, and influencing product selection through technical engagement, demonstrations, and specification activities
• Work with regional sales teams to target key accounts and support product availability. Connect customers with the appropriate sales or distribution contact and hand off qualified opportunities for follow-up and execution
• Monitor competitive activity, pricing trends, customer preferences, and emerging applications; analyze wins and losses and share actionable insights with Sales, Marketing, Product Management, and Market Development leadership to improve customer engagement, product adoption, and differentiation
• Maintain accurate CRM records of target accounts, customer interactions, project activity, opportunities, and business outcomes; participate in business reviews to assess performance, share market insights, and improve execution
• Perform other duties and responsibilities as assigned

• Bachelor's degree in Business, Sales, Marketing, Construction Management, or a related field preferred; equivalent relevant experience will be considered
• Experience in B2B sales, contractor development, construction materials, building products, technical product sales, or a related industry
• Demonst…