Perfomance Marketing Lead

About Us

Vialand is a real estate development company building high-trust plotted communities and premium land investments.

We are building a  world-class, AI-first sales engine  — and we are looking for a Performance Marketing Lead to architect and scale our paid growth systems.

Role Overview
You will own the entire paid acquisition engine across:
Meta (Facebook + Instagram)
Google Search + Display + You Tube
Retargeting infrastructure
Funnel optimization
Your job is to reduce cost per qualified lead, increase site visits, and directly improve revenue velocity.
You will work closely with the Founder and Sales Team to ensure marketing drives real bookings — not vanity metrics.

Responsibilities
Build and manage TOF / MOF / BOF funnel structures
Create audience segmentation aligned with buyer personas
Optimize campaigns for:
Cost per qualified lead
Cost per site visit
Cost per booking
Develop retargeting logic and remarketing flows
Run A/B testing weekly (creatives, audiences, hooks)
Monitor CRM feedback loop and refine targeting
Manage monthly ad budgets efficiently
Collaborate with content team for high-converting creatives
Provide weekly performance dashboards with insights (not just numbers)

Requirements
3+ years of performance marketing experience
Proven track record running Meta & Google campaigns with measurable ROI
Experience in high-ticket lead generation (real estate preferred)
Strong understanding of funnel psychology
Ability to interpret data and make strategic adjustments
Experience working with CRM integrations and lead tracking
Comfortable in fast-paced, results-driven environment
Bonus if:
You understand real estate buyer psychology
You have built structured remarketing systems
You’ve worked in luxury or high-trust sales categories

KPIs
Cost per qualified lead
Cost per site visit
Booking conversion rate
Revenue influenced by paid campaigns
Funnel efficiency improvement over time

What We Offer
Competitive salary + performance bonus
Direct access to founder-level strategy
High ownership and autonomy
Opportunity to build a serious growth engine from scratch
Long-term growth path into Head of Growth

This Role Is NOT For:
“Boost post” operators
Graphic designers calling themselves marketers
People who chase vanity metrics
Anyone uncomfortable with accountability

To Apply
Send:
Your Linked In
Portfolio or campaign case studies
A short note explaining how you would reduce CPL for a plotted real estate project
Email:
Hybrid is preferred, but can offer fully remote.