Category Manager

Are you ready to take ownership of some of the UK’s most loved and fastest-growing food brands
?

The Advocate Group is proud to be exclusively partnering with Lotus Bakeries as they continue their ambitious growth journey.

Home to iconic and challenger brands including Biscoff, BEAR, TREK and Nākd they’re brands that combine purpose, innovation and outstanding commercial performance.

We’re looking for Category Manager’s to help shape the future of these categories and deliver meaningful impact with key retail partners. These are high-profile, commercially influential roles offering real scope, autonomy and visibility. (You may already be operating as a Category Manager or be a strong Category Executive managing some smaller customers and ready to take the next step!)

As a Category Manager, you’ll play a pivotal role in driving category growth and strengthening customer partnerships. You’ll be responsible for translating insight into action, influencing strategy, and ensuring Lotus Bakeries continues to outperform in-store and online.

Key responsibilities include:

• Owning and delivering category strategies that drive sustainable growth for both Lotus Bakeries and retail partners
• Leveraging market, shopper and consumer insight to identify trends, opportunities and whitespace
• Leading range reviews, pricing architecture and promotional strategy to maximise value and profitability
• Building trusted, influential relationships across sales, marketing, supply chain and external customers
• Supporting innovation and NPD with compelling category rationale and recommendations

• Work on globally recognised, purpose-led brands with strong momentum and consumer loyalty
• Join a collaborative, forward-thinking business where ideas are encouraged and ownership is valued
• Enjoy genuine scope to influence decisions and see your work make a tangible impact
• Be part of a culture that blends entrepreneurial energy with long-term brand building

• Proven experience in category management or category analysis, within FMCG (food or beverage preferred).
• Strong analytical capability with the confidence to turn data into clear commercial recommendations
• Excellent communication and influencing skills, able to engage stakeholders at all levels
• A strategic, curious and commercially minded approach, with a passion for food and brands

If you’re excited by the opportunity to work with market-leading brands and thrive in a role where insight drives action, we’d love to hear from you.

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Apply today or get in touch with John to discuss how we can support your next career move.

The Advocate Group is a leading UK recruitment partner to the FMCG and consumer products sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified candidates. By applying, you agree to our Privacy Policy. The Advocate Group is acting as an employment agency in relation to this vacancy.