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Assistant Store Manager

Job in St Albans, Hertfordshire, AL1, England, UK
Listing for: Charles Tyrwhitt
Full Time position
Listed on 2026-07-11
Job specializations:
  • Management
    Retail & Store Manager
  • Retail
    Retail & Store Manager
Salary/Wage Range or Industry Benchmark: 28000 - 36000 GBP Yearly GBP 28000.00 36000.00 YEAR
Job Description & How to Apply Below

The Role

We're on the lookout for an Assistant Store Manager to be responsible for driving sales and KPI performance, delivering exceptional customer service, leading and developing the store team, and supporting the overall commercial and operational success of the store.

What You Will Be Doing

The Assistant Manager role is a key function in the store's leadership structure, and the main objective is to influence and exceed sales targets, maximise KPI goals, ensure excellent customer service experience, and drive the operational metrics of the store. You’ll lead and work alongside the sales team to identify and exceed sales opportunities and targets, whilst recognising and coaching great performance.

You will also build lasting relationships and connections with customers, manage customer appointments (including corporate clients and wedding parties), and manage customer feedback with the Store Manager. Strong selling skills and product knowledge are key in delivering a high level of customer service; the Assistant Manager will train the team on CT's service and selling standards and encourage the sales team to utilise all store and business training tools, which include commercial reports, VM directives and courses on the Tyrwhitt Academy.

The Assistant Manager will influence a great culture within the store team, ensuring a professional and enjoyable store atmosphere for both the sales team and customers, with a solution‑led approach. Aside from these responsibilities, the Assistant Manager will support the Store Manager in reporting and analysing data, operational and stock responsibilities, managing and minimising controllable costs, staff recruitment and retention, colleague engagement and HR, Health and Safety, and compliance.

What We Are Looking For

At CT we value hard‑working people with a pro‑active approach. We seek candidates who align with our three values: “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”. Creative, entrepreneurial, and collaborative traits are essential for driving change and success within our retail teams.

Required Skills And Experience
  • Previous retail management experience
  • Proven ability to lead, inspire and motivate others to achieve and work to very high standards
  • Coaching and leadership skills
  • Highly commercial with strong analytical skills
  • Stock management and loss prevention experience
  • Knowledge of systems with a good understanding of Microsoft Office
  • Strong relationship building and stakeholder/customer management skills
Benefits
  • Excellent bonus scheme – bonuses are paid quarterly when your store hits target
  • Uniform allowance refreshed every six months
  • Cycle to work scheme, relocation packages and season ticket loans for London stores
  • Fun fund for parties, treats, social activities and team‑building events
  • Professional development through the Tyrwhitt Academy and apprenticeship level qualifications
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