Senior Mobile Specialist

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Red Interactive, we provide marketing and development services to online gaming clients to help them grow in the hyper-competitive UK online gaming market. We were founded in 2009 and have come a long way since then. We now power the marketing and technology of hundreds of sites in the UK. We are a personable, hands-on agency that cares deeply about innovation, constant improvement and setting high standards.

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

We're on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As part of your role, your responsibilities will include:

• Own and manage mobile user acquisition campaigns across Apple Search Ads, mobile ad networks and emerging channels.
• Develop and execute mobile growth strategies across multiple brands and international markets.
• Drive campaign optimisation through data-led decision making, focusing on KPIs including CPA, ROAS, LTV and retention.
• Partner with Product and CRM teams to improve onboarding journeys, activation rates and customer lifetime value.
• Work closely with the Marketing Effectiveness team to ensure accurate attribution, tracking and reporting across all mobile channels.
• Analyse campaign and customer data to identify growth opportunities and improve marketing efficiency.
• Lead testing strategies across creatives, audiences, bidding models, landing experiences and app store assets.
• Support the development and execution of App Store Optimisation (ASO) initiatives alongside SEO and product teams.
• Build strong relationships with platform representatives, media partners and technology providers.
• Deliver regular business reviews and actionable performance insights to senior stakeholders.
• Mentor and support Mobile App Advertising Specialists, sharing best practices and fostering continuous development.
• Assist the Head of Mobile Marketing with budget planning, forecasting and strategic initiatives.
• Stay abreast of industry trends, privacy developments, attribution changes and emerging mobile marketing technologies.
• Ensure all activities comply with relevant advertising, gambling and regulatory requirements.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

The necessary skills that we require for this role include:

• Bachelor’s degree in Marketing, Business, Analytics or a related field.
• At least 4 years’ experience in mobile marketing, app acquisition or performance marketing.
• Proven experience managing large-scale app acquisition campaigns across multiple channels.
• Strong working knowledge of Apple Search Ads and major mobile ad networks.
• Experience with Mobile Measurement Partners (Apps Flyer).
• Strong understanding of attribution, incrementality, SKAN and privacy-focused measurement frameworks.
• Experience managing acquisition KPIs including CPA, ROAS, retention and customer lifetime value.
• Advanced analytical capabilities with strong Excel and reporting skills.
• Experience using analytics platforms such as Google Analytics, Adobe Analytics, Tableau or Power BI.
• Demonstrated…