Sales Representative – Key Accounts

Forever Collectibles (FOCO) is a leading manufacturer of officially licensed sports and entertainment merchandise. In the UK and Europe, FOCO works closely with major UK and European football clubs, including clubs such as Manchester United, Manchester City, Liverpool, Arsenal, Paris Saint Germain, FC Barcelona, Real Madrid CF and other leading football properties, alongside a growing portfolio of entertainment and character-based brands.

Our product range includes apparel, accessories, toys, collectibles, novelty items, and fan-focused merchandise. We are a busy, successful, and fast‑paced business, driven by innovation, creativity, and our ability to bring exciting new products to market for fans across the UK, Europe, and beyond.

FOCO is seeking a commercially driven and relationship-focused Key Account Manager to support and grow strategic retail and wholesale partnerships throughout the UK and Europe.

This role is responsible for managing key customer relationships, driving revenue growth, identifying new business opportunities, and supporting long‑term account development across licensed sports and entertainment merchandise categories.

The ideal candidate thrives in a fast‑paced sales environment, enjoys working closely with retail partners, and has a passion for sports, football culture, and consumer products.

• Manage and develop relationships with key retail and wholesale accounts across the UK and Europe
• Deliver exceptional customer service and account support to drive long‑term partnerships
• Support seasonal product presentations, sales meetings, and merchandising initiatives
• Ensure strong communication and follow‑through across all customer interactions

• Support territory and account sales strategies aligned with FOCO’s commercial objectives
• Identify opportunities to grow existing accounts and expand product placement
• Proactively seek out new business opportunities within assigned markets
• Monitor account performance and help drive profitable sales growth
• Represent officially licensed merchandise across English Football League clubs, European Football properties, NFL, NBA, etc and Entertainment brands
• Support key retail launches, seasonal programs, and promotional opportunities
• Partner with customers to maximize fan engagement and sell‑through performance
• Monitor sales trends, retail performance, and customer feedback
  
  Provide reporting and insights to internal teams and leadership
• Stay informed on competitor activity, retail trends, and sports merchandising opportunities
• Travel domestically and internationally as needed for customer meetings, presentations, trade events, and account reviews
• Represent FOCO professionally at industry events and partner meetings

• 2–5 years of experience in sales, account management, wholesale, or retail partnerships
• Strong relationship‑building and communication skills
• Commercial mindset with a focus on growth and customer success
• Ability to manage multiple priorities in a fast‑paced environment
• Strong organizational and presentation skills
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook)
• Experience with CRM (Microsoft Dynamics CRM / Sales)
• Willingness to travel domestically and internationally as required

• Experience with in sports merchandise, consumer products, apparel, or licensed products
• Knowledge of UK and European retail markets
• Passion for football, sports, and fan culture
• Experience working with retail buyers or wholesale accounts
• Key account management
• Relationship building
• Organization & follow‑through
• Collaboration & problem‑solving
• Work with globally recognized football clubs, sports brand, and entertainment properties
• Join a fast‑growing leader in licensed sports and entertainment merchandise
• Opportunity to build relationships across major UK and European retailers
• Collaborative and fast‑paced environment with career growth opportunities
• Competitive benefits and employee merchandise discounts