Sales Manager

Sales Manager

Full‑Time Position – 40 hours

Sopwell House is a beautiful luxury Georgian country house hotel and spa located in the heart of Hertfordshire. Set within 12 acres of serene countryside, just 20 minutes from London St Pancras, the hotel offers 126 stylish rooms and suites, an award‑winning spa, and a range of exceptional dining experiences. Our commitment to personalised service, attention to detail, and warm hospitality has made Sopwell House a standout destination for both leisure and business guests.

• Effectively secure new accounts from the Global marketplace and thereafter, manage and develop accounts to agreed targets for Sopwell House.
• Effectively manage and develop a portfolio of network accounts to drive more revenue to the business.
• Develop and establish relationships with all Business Travel Agents, Consortia, Hotel Booking Agents, MICE, Corporate, Wholesalers, Tour Operators, and Call Centres where appropriate.
• Develop new business opportunities to secure new accounts from the global marketplace.
• Assist in the networking within our GDS supplier.
• Utilise technology to create various databases and conduct regular electronic mailings to the various marketplaces.
• Review various web opportunities and ensure the hotel maximise any opportunities.
• Ensure we maximise all opportunities to conduct presentations, road shows in the national and global marketplace.
• Ensure ongoing awareness of negotiations handled and ensure liaison with agents where appropriate.
• Monitor account performance on a monthly basis and action as required.
• Review each account on a monthly/quarterly basis with the clients and update action plans as required.
• Monitor and analyse competitor activity and act upon it to protect business.
• Organise and host familiarisation visits and corporate hospitality events as and when required.
• Represent the hotel at exhibitions, trade shows, presentations and similar events.
• Monitor all aspects of account administration to ensure accurate and effective. This includes the client database, completion of RFPs, collation of rates, issuing contracts, rate loading and tracking.
• Handle complaints or queries with immediate action, speaking to the Hotel Management ensuring thorough follow up to the guest.

• Exceptional relationship‑building & networking skills.
• Strategic & analytical sales mindset.
• A self‑starter who consistently seeks new opportunities, identifies preferred partnership deals, and maximises exposure through presentations, trade shows, and digital channels.
• Strong organisational & account management ability.
• Calm, confident, and professional communication.
• This role will involve travel to London and the local area, so the ability to drive would be beneficial.

• Discounted Food and Beverage and accommodation.
• 28 days holiday, plus an extra day off on your birthday.
• 30% discount on spa treatments and spa days.
• 10% discount on spa products.
• 'Introduce a Friend' bonus when you recommend someone to join our team.
• Staff meals provided on duty.
• Hotel discounts through our Pride of Britain affiliation.

Compensation:
Competitive salary.

Sopwell House is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.