Business Development Representative

Sway Me Good | St Albans, three days a week in the office | Salary competitive, plus uncapped commission
The short version

We run creator campaigns for food, drink and CPG brands, and this role has one job: getting brands on the phone and turning those conversations into qualified meetings.

That's genuinely it. Not lead gen admin with some calling attached, not five priorities 'll get very good at one hard thing, and then you'll move on to closing.

Worth saying early, because it changes who should apply. We are not screening on years of experience or on whether you've used a particular tool, and your CV isn't the first thing we'll look at.

Cold calling is a skill and skills can be taught. What can't be taught is the energy to pick the phone up again after the last four people weren't interested, and the belief that the fifth one will be. If you've got that, we can do the rest.

Being honest about where we are. Everything commercial here has been built by one person, from the first cold call through to the CRM behind it. It works, brands come back for second and third campaigns, and some of the results are genuinely good. The problem is a nice one, which is that the list of brands we should be speaking to is now much longer than one person can work through in a week.

• Around 60 dials a day into UK food, drink and CPG brands, working from a target account list we've already scored and researched. You don't start from a blank spreadsheet.
• Getting through to brand managers, marketing managers and heads of marketing, and having a two minute conversation good enough to earn a meeting.
• Once you really know our ICP, adding your own accounts to that list. That's a genuine expansion of the role rather than a nice‑sounding line, and how quickly it happens is up to you.
• Following up by email and Linked In, in your own words rather than from a template.
• Keeping Hub Spot accurate as you go, because whoever calls that account next deserves to know what happened last time.

Every call is recorded and we listen back together, weekly, from your first week. That's not a performance management thing, it's the fastest way to get good.

Energy to go full speed on the phone. The day is dials, and the fifth hour has to sound like the first. This is the part most people underestimate.

The belief that if you can get someone talking, you can earn the meeting. Not talk them into anything they don't need, but genuinely believe you can make two minutes worth their while.

Positive, cheerful, and you keep pushing. Most of this job is rejection. The mood you bring to the call is a real part of what we're selling, and it can't be manufactured at 4pm on a Thursday.

Ambitious about earning and career progression. We want someone who's here because they want to earn well and want to be running their own deals, and who isn't shy about saying so. That ambition is the engine of the whole thing.

A doer. Given a challenge, you look at it as a puzzle to solve rather than a wall you've hit. Gatekeeper won't put you through, the brand's gone quiet since spring, the number's wrong. All puzzles.

You believe effort turns into reward. Because here it does, and the commission structure is built on exactly that assumption.

• Anyone who'd rather spend the day in a sequencing tool than on the phone.
• Anyone who wants a settled playbook handed over on day one. We're small, and how we do this in six months won't be quite how we do it now.
• Anyone who wants to be closing in month one. It's coming, but not first.
• Anyone who reckons an AI-led spray and pray approach will book more meetings than picking up the phone and…